The $1 McDouble is Light on Wallets and Cheese
Alex Covert — December 6, 2008 — Lifestyle
References: consumerist
For you fast food warriors out there, the McDonald's Double Cheeseburger is undoubtedly a popular choice. Two patties. Two pieces of cheese. Only one dollar.
Everything changes, though, especially in this fragile financial state of the world. McDonald's is now selling the McDouble, a two-patty sandwich with only ONE piece of cheese. If you opt for the double cheeseburger, you'll have to pay extra.
Implications - As relief to the current economic climate, food service corporations are offering consumers financially sound alternatives to their product lines. Corporations looking to maintain steady sales throughout the economic downturn can similarly offer items at lower price points and make up the difference lost through price reduction by selling in bulk.
Everything changes, though, especially in this fragile financial state of the world. McDonald's is now selling the McDouble, a two-patty sandwich with only ONE piece of cheese. If you opt for the double cheeseburger, you'll have to pay extra.
Implications - As relief to the current economic climate, food service corporations are offering consumers financially sound alternatives to their product lines. Corporations looking to maintain steady sales throughout the economic downturn can similarly offer items at lower price points and make up the difference lost through price reduction by selling in bulk.
Trend Themes
1. Economy-influenced Menu Options - Fast food companies are adjusting their menu offerings to provide more affordable options in response to the financial state of the world.
2. Value-based Pricing - Companies can implement lower price points for certain products to attract budget-conscious consumers and maintain sales during an economic downturn.
3. Bundled Sales Strategies - Businesses can offset the revenue loss from lower-priced products by implementing bulk sales or bundling multiple items together.
Industry Implications
1. Fast Food - Fast food chains can adapt their menu offerings and pricing strategies to cater to budget-conscious customers.
2. Food Service - The food service industry can explore alternative product options and pricing models to provide affordable choices to consumers during economic challenges.
3. Retail - Retail companies can consider implementing value-based pricing and bundled sales strategies to maintain sales and attract price-sensitive customers.
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