The McDonald's Hamburger Timetable Shows 'Enough Time To Eat'
Meghan Young — June 21, 2012 — Lifestyle
The notion of time can be a fickle thing, so the McDonald's Hamburger Timetable offers a refreshing alternative that will inspire people to think of it in a much more different and delicious manner. Placed in a train station in Warsaw’s Central Train Station, this unique train schedule informs people of the usual (departure time, destination, track number, and train platform) alongside a new category dubbed 'Enough Time To Eat.' This effectively converts wait and delay times into hamburger and french fry eating potential.
Incredibly clever and lighthearted, the McDonald's Hamburger Timetable was created in collaboration with Polish State Railways. Capitalizing on the proximity of the nearest McDonald's to the station, it encourages people to head over for a bite to eat before catching their train, which is more satisfying than twiddling thumbs.
Incredibly clever and lighthearted, the McDonald's Hamburger Timetable was created in collaboration with Polish State Railways. Capitalizing on the proximity of the nearest McDonald's to the station, it encourages people to head over for a bite to eat before catching their train, which is more satisfying than twiddling thumbs.
Trend Themes
1. Gamifying Waiting Time - The McDonald's Hamburger Timetable turns waiting time into a fun and tasty experience, offering disruptive innovation opportunities for industries to gamify waiting periods with interactive and engaging activities.
2. Enhancing Customer Experience - By providing information on 'Enough Time To Eat,' the McDonald's Hamburger Timetable demonstrates the potential for industries to enhance customer experience by transforming waiting time into enjoyable and fulfilling moments.
3. Creative Advertising Techniques - The McDonald's Hamburger Timetable showcases the use of creative advertising techniques, opening doors for industries to explore innovative ways to capture audience attention and deliver brand messages in unconventional ways.
Industry Implications
1. Transportation - The McDonald's Hamburger Timetable presents opportunities for the transportation industry to incorporate unique and engaging elements into waiting areas, making the overall travel experience more enjoyable and memorable.
2. Fast Food - With the proximity of McDonald's to the train station, the McDonald's Hamburger Timetable highlights the potential for the fast food industry to collaborate with travel hubs and leverage creative marketing strategies to attract customers.
3. Retail - Inspired by the McDonald's Hamburger Timetable, the retail industry can explore innovative ways to transform waiting areas into engaging spaces that provide value-added experiences for customers, ultimately driving sales and brand loyalty.
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