The McDelivery Couch by McDonald's is Packed with Features
Laura McQuarrie — March 22, 2019 — Marketing
References: mcdonalds & foodandwine
To bring attention to its McDelivery partnership with Uber Eats, McDonald's is giving away the one and only McDelivery Couch it created as part of the McDelivery Sweepstakes.
The La-Z-Boy sofa features four reclining seats and two shared consoles that are ideal for holding snacks. The sofa also features built-in cooling consoles to keep drinks like the McFlurry cold. Some of the other details of the McDelivery Couch include stain-resistant iClean fabric—which is ideal, since the couch is a crisp white color—built-in phone chargers, power-adjustable seats, plus a McDelivery with Uber Eats embroidered logo and blanket to support cozy nights in.
Those who are interested in winning the McDelivery Couch need to post about their favorite or most desired McDelivery item on Twitter with the #McDeliverySweepstakes hashtag before entries close on April 8th.
The La-Z-Boy sofa features four reclining seats and two shared consoles that are ideal for holding snacks. The sofa also features built-in cooling consoles to keep drinks like the McFlurry cold. Some of the other details of the McDelivery Couch include stain-resistant iClean fabric—which is ideal, since the couch is a crisp white color—built-in phone chargers, power-adjustable seats, plus a McDelivery with Uber Eats embroidered logo and blanket to support cozy nights in.
Those who are interested in winning the McDelivery Couch need to post about their favorite or most desired McDelivery item on Twitter with the #McDeliverySweepstakes hashtag before entries close on April 8th.
Trend Themes
1. Fast Food Furniture - The creation of comfortable, customized furniture for fast food customers presents an opportunity for brands to increase customer loyalty and offer unique dining experiences.
2. Built-in Technology - By integrating technology such as charging ports and cooling consoles into furniture, brands can provide added convenience for customers and stand out in a crowded market.
3. Social Media Sweepstakes - Running social media contests and sweepstakes can help promote products and services and increase customer engagement and brand awareness.
Industry Implications
1. Fast Food - Fast food chains can use customized furniture as a way to differentiate themselves from competitors and increase customer loyalty.
2. Furniture - Furniture companies can capitalize on the trend of customization and built-in technology to create unique products that cater to niche markets.
3. Social Media Marketing - Marketing agencies can work with brands to develop effective and engaging social media strategies that involve contests and promotions to increase brand awareness and customer engagement.
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