Smashburger Has Created Limited-edition Macaroni-Shaped Body Pillows
Katherine Pendrill — February 19, 2023 — Marketing
References: instagram & qsrmagazine
Smashburger is celebrating the launch of its new S’mac & Cheese Burger by giving away a number of limited-edition macaroni-shaped body pillows.
Smashburger's new S’mac & Cheese Burger brings together two of America's favorite foods: burgers and mac & cheese. To mark the launch of this culinary mashup, the brand has created a limited number of macaroni-shaped body pillows. The idea is to give consumers some comfort food and some comfy pillows to get them through the long and sometimes lonely days of winter.
For a chance to win one of the few macaroni-shaped body pillows, Smashburger is asking consumers to visit its Instagram page and follow the instructions in the post to enter. Just 75 lucky 'Smash Fans' will end up with some mac and cheese decor on March 1, 2023.
Image Credit: Smashburger
Smashburger's new S’mac & Cheese Burger brings together two of America's favorite foods: burgers and mac & cheese. To mark the launch of this culinary mashup, the brand has created a limited number of macaroni-shaped body pillows. The idea is to give consumers some comfort food and some comfy pillows to get them through the long and sometimes lonely days of winter.
For a chance to win one of the few macaroni-shaped body pillows, Smashburger is asking consumers to visit its Instagram page and follow the instructions in the post to enter. Just 75 lucky 'Smash Fans' will end up with some mac and cheese decor on March 1, 2023.
Image Credit: Smashburger
Trend Themes
1. Comfort Food-inspired Merchandise - Opportunity for companies to create limited edition and themed merchandise that aligns with popular comfort foods and snacks.
2. Social Media Giveaways - Opportunity for businesses to engage with consumers by creating social media giveaways that are tied to a new product offering or promotion.
3. Culinary Mashups - Opportunity for brands to experiment with unlikely food combinations and create new mashup dishes that appeal to consumers' love of comfort food and novelty culinary experiences.
Industry Implications
1. Fast Food - Fast food restaurant chains can offer limited edition products that incorporate popular comfort foods and snacks in order to generate buzz and drive foot traffic into their brick and mortar locations.
2. E-commerce - Online retailers can capitalize on the trend of comfort food-inspired merchandise by offering exclusive and limited edition products that are derived from popular food items.
3. Social Media Marketing - Brands can leverage social media platforms to create buzz around new product offerings and promotions by tying in social media giveaways and contests that engage consumers and encourage sharing.
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