McCann Worldgroup Chews Out Creative Advertisements
Kamal Musharbash — October 28, 2010 — Marketing
References: mccann
Got bad breath? No need to worry! McCann Worldgroup creatively designed an advertising campaign for 'Chloromint' that alleviates awkwardly close moments with friends and strangers. The colorful ad portrays people shying away from the someone due to unpleasant mouth odor.
McCann Worldgroup has an array of reputable clients under its belt, including 'Unilever' and 'Tiffany and Nestle.' It is evident that McCann Worldgroup's work is mastered with quality designers, creative marketing and quirky pictures, allowing the company to gain international recognition with ease.
McCann Worldgroup has an array of reputable clients under its belt, including 'Unilever' and 'Tiffany and Nestle.' It is evident that McCann Worldgroup's work is mastered with quality designers, creative marketing and quirky pictures, allowing the company to gain international recognition with ease.
Trend Themes
1. Creative Gum Advertising - There is an opportunity for companies to create fun and relatable advertisements that help alleviate embarrassing social moments.
2. Oral Hygiene Awareness - Focusing on the importance of oral hygiene could potentially create a new market for companies to target.
3. Quirky Marketing Strategies - Incorporating humor or playfulness into marketing campaigns can help brands stand out in a cluttered market.
Industry Implications
1. Oral Care - There is potential for oral care companies to expand their target audience and create innovative products based on the need to avoid embarrassing moments.
2. Advertising and Marketing - Brands could benefit from working with creative agencies to develop unique and memorable ad campaigns.
3. Consumer Goods - Companies in the consumer goods industry could benefit from incorporating humor and lightheartedness into their brand strategy to differentiate themselves from competitors.
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