The McCann Erickson Clean After Your Dog Campaign is Allusive
Susan Keefe — October 2, 2011 — Lifestyle
References: fresh.mccann.co.rs & creativecriminals
This McCann Erickson Clean After Your Dog Campaign is a suggestive public service announcement for the City of Belgrade. The advertising giant successfully finds the most alluring way to broach the subject of pet waste management. The campaign urges residence of Belgrade, Serbia to keep their city beautiful, clean up after the pooches and shake what your momma gave ya. With scenery like this, Belgrade is shaping up to be one stunning urban center.
Sex sells and McCann Erickson does nothing to shy away from this age-old rule, and why would they? The purpose of advertising is to attract and maintain the viewer’s attention long enough for them to absorb the message, and what reasonable person could resist taking a gander at a fine fanny. Kudos to any advertising agency that can make picking up after the family dog sexy. Sure to inspire more than a few lusty glances by appealing to our libidos, the McCann Erickson Clean After Your Dog Campaign may just eliminate the pet waste crisis in Belgrade.
Sex sells and McCann Erickson does nothing to shy away from this age-old rule, and why would they? The purpose of advertising is to attract and maintain the viewer’s attention long enough for them to absorb the message, and what reasonable person could resist taking a gander at a fine fanny. Kudos to any advertising agency that can make picking up after the family dog sexy. Sure to inspire more than a few lusty glances by appealing to our libidos, the McCann Erickson Clean After Your Dog Campaign may just eliminate the pet waste crisis in Belgrade.
Trend Themes
1. Suggestive Advertising - Opportunity for businesses to use provocative tactics to grab the attention of their target audience and effectively deliver their message.
2. Sexualization in Public Service Announcements - Disruptive innovation opportunity for agencies to use controversy to stimulate conversation and bring attention to important social issues.
3. Creative Approaches to Waste Management - Potential for innovative solutions in addressing the problem of pet waste management through unconventional and engaging campaigns.
Industry Implications
1. Advertising - Advertising agencies can explore the use of suggestive and controversial tactics to create impactful campaigns for their clients.
2. Public Service - Public service organizations can adopt creative approaches to raise awareness and promote responsible behaviors, using unconventional messaging to capture public attention.
3. Waste Management - Opportunity for waste management companies to collaborate with advertising agencies and create campaigns that encourage responsible pet waste disposal, using innovative and engaging techniques.
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