McDonald's is Introducing a McCafe Pumpkin Spice Latte
Katherine Pendrill — August 12, 2016 — Lifestyle
Catering to the ongoing demand for pumpkin-flavored drinks, McDonald's is rolling out its very own McCafe Pumpkin Spice Latte at the end of August. With a familiar blend of sweet, spicy and savory flavors, the new latte will help the fast food chain further expand its McCafe brand.
The McCafe Pumpkin Spice Latte is a warm, espresso-based drink made with streamed milk and hint of pumpkin and cinnamon. While the chain originally introduced the drink to its menu back in 2013, this year marks the first time the lightly spiced beverage will be available in all 14,000 locations across the US. The chain will also be releasing an iced version of the latte in select locations to complement the lingering summer heat.
The McCafe Pumpkin Spice Latte is a warm, espresso-based drink made with streamed milk and hint of pumpkin and cinnamon. While the chain originally introduced the drink to its menu back in 2013, this year marks the first time the lightly spiced beverage will be available in all 14,000 locations across the US. The chain will also be releasing an iced version of the latte in select locations to complement the lingering summer heat.
Trend Themes
1. Pumpkin-flavored Drinks - Opportunity for food and beverage companies to create unique and innovative pumpkin-flavored beverages.
2. Expanding Fast Food Menus - Fast food chains can attract new customers and increase sales by adding seasonal and trendy items to their menus.
3. Mccafe Brand Expansion - McDonald's can continue to grow its McCafe brand by introducing new and popular coffee-based beverages.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to capitalize on the popularity of pumpkin-flavored drinks and create new offerings.
2. Fast Food - Fast food chains can leverage the demand for seasonal and trendy items to expand their menus and attract more customers.
3. Coffee Chains - Coffee chains like McDonald's can further strengthen their brand by introducing popular seasonal coffee beverages to compete in the market.
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