The May 2011 Samasung Galaxy India Print Ads are Surreal and Cultural
Emily Evans — May 7, 2011 — Tech
Allow yourself to take a trip around the world with the May 2011 Samsung Galaxy India print ads. Indian ad agency Cheil has come out with three prints ads featuring various cultures including the Masai, Rajasthani and Sikh.
Each of the ads is unique and marvelously multicultural. The various creative directors and photographer Mukul Raut worked to ensure the May 2011 Samsung Galaxy India print ads are each different enough to be distinct from one another, and yet they fit cohesively as a group.
The May 2011 Samsung Galaxy India print ads feature the text “local language translator,” which leads viewers to believe that you too can venture across the Masai, Rajasthai and Sikh cultures with ease -- as long as you have your Samsung Galaxy in hand!
Each of the ads is unique and marvelously multicultural. The various creative directors and photographer Mukul Raut worked to ensure the May 2011 Samsung Galaxy India print ads are each different enough to be distinct from one another, and yet they fit cohesively as a group.
The May 2011 Samsung Galaxy India print ads feature the text “local language translator,” which leads viewers to believe that you too can venture across the Masai, Rajasthai and Sikh cultures with ease -- as long as you have your Samsung Galaxy in hand!
Trend Themes
1. Multicultural Advertising - Disruptive innovation opportunity: Develop advertising campaigns that celebrate diversity and resonate with culturally diverse audiences.
2. Localization Technology - Disruptive innovation opportunity: Create advanced language translation tools and apps that enable seamless communication across different cultures and languages.
3. Cohesive Branding - Disruptive innovation opportunity: Design cohesive advertising campaigns that maintain brand consistency while appealing to diverse target markets.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrate technology and cultural awareness into advertising strategies to reach a global audience.
2. Language Services - Disruptive innovation opportunity: Develop cutting-edge language translation technologies to enhance cross-cultural communication and facilitate global interactions.
3. Mobile Technology - Disruptive innovation opportunity: Create mobile devices and apps that integrate localization features for seamless navigation and communication in diverse cultural contexts.
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