The Samsung Accessories Lineup Showcases Artists
Michael Hemsworth — January 19, 2024 — Tech
References: news.samsung & geeky-gadgets
This Samsung accessories lineup has been announced by the tech brand as a series of products for personalizing mobile devices with the artwork of European artists.
The accessories include the artwork of Richardo Cavolo, Steven Wilson and Yeye Weller from Spain, the UK and Germany, respectively. The various artistic works are emblazoned onto accessories for the new Samsung Galaxy S24 range including the S24+ and S24 Ultra as well as for the Samsung Galaxy Z Flip5. Consumers can purchase the collection exclusively on the Samsung website now with shipping to select countries and additional markets set to be included by the end of the month.
EVP of the Global Brand Center at Samsung Electronics Evelyn Kim commented on the new Samsung accessories lineup saying, "We’re excited to be working with leading European artists to deliver accessories that will better allow consumers to express their own unique voices. This collaboration serves as an expansion to the already rich, differentiated set of accessories offerings available on Samsung.com.”
The accessories include the artwork of Richardo Cavolo, Steven Wilson and Yeye Weller from Spain, the UK and Germany, respectively. The various artistic works are emblazoned onto accessories for the new Samsung Galaxy S24 range including the S24+ and S24 Ultra as well as for the Samsung Galaxy Z Flip5. Consumers can purchase the collection exclusively on the Samsung website now with shipping to select countries and additional markets set to be included by the end of the month.
EVP of the Global Brand Center at Samsung Electronics Evelyn Kim commented on the new Samsung accessories lineup saying, "We’re excited to be working with leading European artists to deliver accessories that will better allow consumers to express their own unique voices. This collaboration serves as an expansion to the already rich, differentiated set of accessories offerings available on Samsung.com.”
Trend Themes
1. Cultural Personalization - The Samsung accessories lineup taps into the trend of personalizing mobile devices with culturally inspired artwork by European artists.
2. Artist Collaborations - Collaborations between tech brands and artists, like the Samsung accessories lineup, allow consumers to showcase unique artistic expressions on their smartphones.
3. Exclusive Artistic Collection - The launch of the Samsung accessories lineup offers consumers the opportunity to purchase a collection of exclusive accessories featuring the artwork of European artists.
Industry Implications
1. Technology - The technology industry can explore partnerships with artists to create customizable accessories that reflect cultural inspirations, as seen in the Samsung accessories lineup.
2. Art and Design - The art and design industry can seize the opportunity to collaborate with tech brands to bring artistic expressions to a broader audience, exemplified by the Samsung accessories lineup.
3. E-commerce - The e-commerce industry has the potential to expand its offerings by including exclusive and culturally inspired collections, just like the Samsung accessories lineup.
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