Photographer Mauricio Candela Shows His Ad-Man Wit
Kamal Musharbash — October 31, 2010 — Fashion
References: mauriciocandela & whitezine
Colombian photographer Mauricio Candela has always been passionate about pictures, so it's no surprise that his work is supreme. For the car advertisements in the gallery above, Candela integrated real-life circumstances into point-of-view images: passersby drop their belongings in shock and awe upon seeing the vehicle.
Mauricio Candela relocated to the U.S., where he was able to delve into a more personal side of his photography. He also continued advertising work, and has shot campaigns for companies like McDonald's, Smirnoff and Ford.
Mauricio Candela relocated to the U.S., where he was able to delve into a more personal side of his photography. He also continued advertising work, and has shot campaigns for companies like McDonald's, Smirnoff and Ford.
Trend Themes
1. POV Advertising - Incorporating real-life circumstances into point-of-view images for advertisements.
2. Personalized Photography - Using personal experiences and unique perspectives to enhance photography work.
3. Innovative Campaigns - Exploring new and creative ideas for advertising campaigns.
Industry Implications
1. Advertising - Utilizing POV advertising and personalized photography to create memorable and effective ad campaigns.
2. Automotive - Incorporating POV advertising in automotive advertising to showcase vehicles in a unique way.
3. Food and Beverage - Using personalized photography to make food and beverage advertising more relatable and authentic.
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