Matthew McConaughey for Dolce & Gabbana
References: news.lalate
We have seen so many celebrities model for designers in print, it's nothing new. Rare still are celebrities who act in TV spots for designers. Nicole Kidman did it for Chanel, and now Matthew McConaughey is sharing his chiseled body with the world in the latest Dolce and Gabbana campaign.
The hunky actor appears in the black and white video for the male version of The One commercial. A sultry jazz tune plays as he steps out of a car, sunglasses one despite it being night as paparazzi flash their cameras at him. He makes his way from the street to his hotel room, his crisp white shirt unbuttoned daringly low, paired with a well tailored black suit. After making it to his room, he removes his shirt to reveal his sculpted muscles at which the the clip changes to full colour.
Gisele Bundchen does the female half of The One fragrance campaign, which is equally sexy, yet has been around for a while. We've posted it for your enjoyment below anyway.
The hunky actor appears in the black and white video for the male version of The One commercial. A sultry jazz tune plays as he steps out of a car, sunglasses one despite it being night as paparazzi flash their cameras at him. He makes his way from the street to his hotel room, his crisp white shirt unbuttoned daringly low, paired with a well tailored black suit. After making it to his room, he removes his shirt to reveal his sculpted muscles at which the the clip changes to full colour.
Gisele Bundchen does the female half of The One fragrance campaign, which is equally sexy, yet has been around for a while. We've posted it for your enjoyment below anyway.
Trend Themes
1. Celebrity Product Advertising - Opportunity for companies to increase brand recognition by featuring famous faces in ads.
2. TV Spots Vs Print Ads - With the rise of digital advertising, companies could prioritize creating visually impressive TV spots instead of traditional print ads.
3. Social Media Branding - Social media influencers present an opportunity for companies to leverage their online follower base and further promote their brand through product collaborations and endorsements.
Industry Implications
1. Fashion - Designers can capitalize on celebrity endorsements or create visually stunning TV spots to further establish brand awareness and increase product sales.
2. Cosmetics - Companies can work with celebrities to promote their products through TV spots or collaborate with social media influencers to increase brand recognition and appeal to younger audiences.
3. Entertainment - TV spots present an opportunity for entertainment companies to create visually impressive ads that showcase their products or services and increase brand awareness amongst a wide audience base.
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