The MOOYAH Matcha Shake is Creamy Yet Nuanced
Michael Hemsworth — January 4, 2025 — Lifestyle
References: mooyah & qsrmagazine
The MOOYAH Matcha Shake is headed to the brand's participating locations as a new creamy yet nuanced menu item that's perfect for enjoying this month when on the hunt for something indulgent yet slightly unexpected.
The shake is crafted with a base of vanilla ice cream along with matcha green tea in the mix, which will provide a creamy texture with the signature taste profile of umami green tea. The shake is thus perfect on its own, as a dessert or for pairing with your choice of burger and/or side.
Director of Integrated Marketing and Communications Cait Dunn spoke on the MOOYAH Matcha Shake saying, "At MOOYAH, we love celebrating fresh starts with bold new flavors. The Matcha Shake offers a fun twist on the classic shake experience, perfect for anyone looking to mix up their routine with something refreshingly unique. Whether you’re a matcha enthusiast or trying it for the first time, we’re confident this treat will quickly become a favorite.”
Image Credit: MOOYAH
The shake is crafted with a base of vanilla ice cream along with matcha green tea in the mix, which will provide a creamy texture with the signature taste profile of umami green tea. The shake is thus perfect on its own, as a dessert or for pairing with your choice of burger and/or side.
Director of Integrated Marketing and Communications Cait Dunn spoke on the MOOYAH Matcha Shake saying, "At MOOYAH, we love celebrating fresh starts with bold new flavors. The Matcha Shake offers a fun twist on the classic shake experience, perfect for anyone looking to mix up their routine with something refreshingly unique. Whether you’re a matcha enthusiast or trying it for the first time, we’re confident this treat will quickly become a favorite.”
Image Credit: MOOYAH
Trend Themes
1. Matcha Infusion - Matcha's incorporation into mainstream desserts reflects a growing trend towards traditional Asian flavors in Western markets.
2. Gourmet Milkshakes - Elevating milkshakes with premium ingredients like matcha presents a trendy fusion that redefines a classic treat for modern palates.
3. Flavor Customization - Offering unique flavor combinations enables consumers to personalize their culinary experiences, highlighting a trend towards bespoke dining options.
Industry Implications
1. Food and Beverage - The Food and Beverage industry is embracing global flavors, providing an opportunity for new product lines like matcha-infused creations that cater to adventurous consumers.
2. Quick-service Restaurants - Quick-Service Restaurants can leverage unique offerings such as matcha milkshakes to differentiate themselves in a competitive fast-food market.
3. Health and Wellness - The Health and Wellness industry can tap into the appeal of matcha's perceived benefits, expanding their product range with indulgent yet health-connoted alternatives.
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