Marshmallow Crunch Reinvents a Malley's Chocolates Signature
Laura McQuarrie — March 29, 2025 — Lifestyle
Malley's Chocolates puts a unique twist on its signature marshmallow treats with freeze-drying technology, introducing Marshmallow Crunch for snacking experiences that are light, airy, and crispy.
Marshmallow Crunch starts with traditional milk chocolate-covered marshmallows and chewy caramel candy that's sliced into pieces and freeze-dried. This process removes the water and puffs up the marshmallow and caramel, creating an exploded form that's fun to eat. Although they offer a different experience texturally after freeze-drying, these candies are said to retain their flavor. “Kids love it, and it gives us a new product that appeals to a younger demographic,” said Mike Malley, president and CEO.
Freeze-dried candy offers a unique twist on sweets beloved by all ages because it reinvents normally soft, squishy, chewy textures with a satisfying, crispy crunch.
Marshmallow Crunch starts with traditional milk chocolate-covered marshmallows and chewy caramel candy that's sliced into pieces and freeze-dried. This process removes the water and puffs up the marshmallow and caramel, creating an exploded form that's fun to eat. Although they offer a different experience texturally after freeze-drying, these candies are said to retain their flavor. “Kids love it, and it gives us a new product that appeals to a younger demographic,” said Mike Malley, president and CEO.
Freeze-dried candy offers a unique twist on sweets beloved by all ages because it reinvents normally soft, squishy, chewy textures with a satisfying, crispy crunch.
Trend Themes
1. Textural Transformations - Innovative freeze-drying methods are transforming traditional candy textures into unique crunchy experiences, appealing to adventurous consumers.
2. Youth-centric Snacking - By targeting younger demographics with playful textures, confectionery brands are capturing new market segments and increasing brand loyalty.
3. Flavor Retention Technologies - Advancements in freeze-drying techniques allow for the preservation of original flavors, creating a sensory experience that combines novelty with familiarity.
Industry Implications
1. Confectionery - The confectionery industry is leveraging freeze-drying technology to reinvent classic treats, offering consumers new sensory experiences and extending product lines.
2. Food Preservation - Innovation in food preservation through freeze-drying is finding new applications in creating long-lasting, flavorful snacks that maintain their integrity and taste.
3. Snack Foods - The snack foods industry is harnessing the power of altered textures to deliver interesting and unconventional snacking options to adventurous eaters.
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