The Marriott Renaissance Pittsburgh Hotel Helps Its Guests Unplug
Christopher DeLuca — September 5, 2011 — Pop Culture
References: marriott & springwise
The Marriott Renaissance Pittsburgh Hotel has a novel concept about how it plans on enabling relaxation amongst its guests: the hotel is offering a limited time package where guests relinquish their digital toys in favor of classic literature and outdoor activities such as kayaking.
The Marriott Renaissance Pittsburgh Hotel has tapped into the impulse to escape for the web and turned it into a Zen experience. Unplugging from the web can be hard and to give up your digital devices for a period of time may be what it required for a little piece of mind.
Implications - Consumers are inundated with digital content across multiple devices, in addition to at work and at home. Consumers are looking to disconnect from this space for short periods of time. Companies should try to find ways to enable customers to unplug in order to nurture a positive relationship with the brand.
The Marriott Renaissance Pittsburgh Hotel has tapped into the impulse to escape for the web and turned it into a Zen experience. Unplugging from the web can be hard and to give up your digital devices for a period of time may be what it required for a little piece of mind.
Implications - Consumers are inundated with digital content across multiple devices, in addition to at work and at home. Consumers are looking to disconnect from this space for short periods of time. Companies should try to find ways to enable customers to unplug in order to nurture a positive relationship with the brand.
Trend Themes
1. Digital Detox - Hotels and resorts are offering packages that encourage guests to disconnect from the digital world and engage in offline activities, creating an opportunity for companies to provide similar digital-free experiences in a variety of industries.
2. Escape the Web - Consumers are seeking ways to disconnect from the overwhelming digital content and constant connectivity, presenting an opportunity for businesses to cater to this need by providing offline experiences and products.
3. Finding Balance - As people become more aware of the negative impacts of constant digital consumption, they are actively seeking ways to find a balance between their online and offline lives. This trend opens up opportunities for businesses to offer solutions that help individuals achieve a healthier digital lifestyle.
Industry Implications
1. Hospitality - Hotels and resorts can offer a range of digital-free packages and experiences, providing guests with a chance to disconnect from technology and immerse themselves in offline activities for a rejuvenating stay.
2. Leisure and Recreation - Companies in the leisure and recreation industry, such as outdoor adventure providers or wellness retreats, can capitalize on the desire for digital detox by offering activities and experiences that encourage customers to disconnect from their devices and engage with nature or wellness practices.
3. Technology and Wellness - In the technology industry, there is an opportunity for companies to develop innovative solutions, such as apps or devices, that help individuals find a better balance between their online and offline lives, promoting digital wellness and mental well-being.
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