The Markus Jans Achtung Magazine Shoot Features Style on the Streets
Leslie Chen — September 30, 2013 — Pop Culture
References: achtung-mode & fashiongonerogue
Editorials are usually accessorized with jewelry, but the Markus Jans Achtung Magazine shoot opts for color-popping umbrellas instead.
Shot by none other than famed fashion photographer Markus Jans, the series features model Nastya Kusakina for the German magazine shoot. She poses on the streets while accompanied by orange, red and green umbrellas. Stylist Katharina Baresel-Bofinger dresses the model in monochromatic or color blocked ensembles from labels like Maison Martin Margiela, Armani Prive and Atelier Versace. The standout photo from the shoot is one with an orange umbrella as Nastya’s face is covered in flower petals.
The Markus Jans Achtung Magazine editorial takes high fashion to the streets and makes an haute couture accessory out of an ordinary everyday object.
Shot by none other than famed fashion photographer Markus Jans, the series features model Nastya Kusakina for the German magazine shoot. She poses on the streets while accompanied by orange, red and green umbrellas. Stylist Katharina Baresel-Bofinger dresses the model in monochromatic or color blocked ensembles from labels like Maison Martin Margiela, Armani Prive and Atelier Versace. The standout photo from the shoot is one with an orange umbrella as Nastya’s face is covered in flower petals.
The Markus Jans Achtung Magazine editorial takes high fashion to the streets and makes an haute couture accessory out of an ordinary everyday object.
Trend Themes
1. Haute Umbrellas - The use of colorful umbrellas as high fashion accessories disrupts the traditional jewelry styling of editorials.
2. Street Couture - Taking high fashion to the streets provides an opportunity to innovate and expand the reach of luxury brands.
3. Monochromatic Boldness - The use of monochromatic or color blocked ensembles paired with statement accessories creates a unique and bold look that pushes boundaries.
Industry Implications
1. Fashion - The use of everyday objects as high fashion accessories provides an opportunity to innovate and disrupt traditional fashion norms.
2. Photography - Partnering with high-end photographers can create unique and engaging editorial content that stands out.
3. Marketing and Advertising - Using non-traditional accessories in advertising campaigns can generate buzz and increase brand awareness among consumers.
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