Mark Skateboards Makes Boards That Double as Art
Christopher DeLuca — August 26, 2011 — Lifestyle
References: designtaxi & designtaxi
Mark Skateboards created some unique and interesting boards that will definitely turn some heads. The skateboards are silkscreened by hand and each one is part of a limited edition series.
What I find particularly interesting about the limited edition boards by Mark Skateboards is that they are functional pieces by that they also double as art objects; these boards would look fantastic hanging on a wall. Mark Skateboards create some unique limited boards that are sure to garner some attention.
Implications - Youth consumers are attracted to products that are exclusive and limited edition. This stems from a desire to want to be on the inside of what is cool. Companies should take this mindset into account and create limited edition products to appeal to this demographic.
What I find particularly interesting about the limited edition boards by Mark Skateboards is that they are functional pieces by that they also double as art objects; these boards would look fantastic hanging on a wall. Mark Skateboards create some unique limited boards that are sure to garner some attention.
Implications - Youth consumers are attracted to products that are exclusive and limited edition. This stems from a desire to want to be on the inside of what is cool. Companies should take this mindset into account and create limited edition products to appeal to this demographic.
Trend Themes
1. Limited Edition Products - Creating limited edition products can attract youth consumers who desire exclusivity and being part of what is cool.
2. Functional Art Objects - Combining functionality with artistic design can create unique products that appeal to both practical and aesthetic preferences.
3. Handcrafted Silkscreening - The art of handcrafted silkscreening can add value and uniqueness to products, providing an opportunity for artisanal craftsmanship.
Industry Implications
1. Skateboard Manufacturing - Skateboard manufacturers can explore the creation of limited edition decks that double as art objects to attract youth consumers.
2. Artistic Home Decor - Artistic home decor industries can incorporate functional art objects like silkscreened skateboards to offer unique decor options to consumers.
3. Youth Fashion and Accessories - Fashion and accessory brands can collaborate with skateboard manufacturers to create limited edition products that align with the desire for exclusivity among youth consumers.
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