Nintendo and Tag Heuer Joins on the New Digital Smartwatch
Amy Duong — October 19, 2022 — Pop Culture
Nintendo and Tag Heuer work in collaboration on a new smartwatch design that is inspired by the iconic video game Mario Kart. The timepiece is highlighted by mechanical engineering updates and notably, this is not the first time that the brands have joined forces. The two have worked together in the past with animated looks last year.
The upcoming watches highlight Mario Kart as the overarching theme with a more traditional mechanical watch. Details include the automatic Calibre 16 chronograph movement as the powered system and the dial is designed with a race-themed checkered pattern. Additional details include the three sub-dials and features one displaying the seconds with Mario in a go-kart seen at the 60-second mark.
Image Credit: Tag Heuer
The upcoming watches highlight Mario Kart as the overarching theme with a more traditional mechanical watch. Details include the automatic Calibre 16 chronograph movement as the powered system and the dial is designed with a race-themed checkered pattern. Additional details include the three sub-dials and features one displaying the seconds with Mario in a go-kart seen at the 60-second mark.
Image Credit: Tag Heuer
Trend Themes
1. Video Game-inspired Timepieces - Designing watches inspired by video games is a trend that can create opportunities for brands to attract younger generations of consumers interested in gaming culture.
2. Collaborations Between Gaming and Fashion Industry - Partnering with gaming brands on innovative products such as watches is a trend that can create new revenue streams and reach a wider audience.
3. Combining Traditional and New Technology - The trend of combining traditional watchmaking techniques with modern technology can create unique products that cater to the demands of the tech-savvy consumer market.
Industry Implications
1. Watchmaking Industry - The watchmaking industry has an opportunity to leverage gaming culture by creating timepieces that cater to a new generation of consumers.
2. Gaming Industry - The gaming industry can further expand its market and revenue streams by collaborating with fashion and watchmaking brands on innovative products.
3. Fashion Industry - The fashion industry can tap into the gaming culture by partnering with gaming brands to create unique products that appeal to a wider consumer base.
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