Marie Callender's Duos Offers Two Different Recipes in One
Michael Hemsworth — July 14, 2022 — Marketing
References: mariecallendersmeals & brandeating
The Marie Callender's Duos frozen meals are a new line of entrees for consumers looking to enjoy multiple different recipes in one single dish.
The frozen meals pair two favorite recipes with a serving of each into each dish to make them perfect for those who don't want to choose just one or the other. The meals come in three varieties including Chicken Alfredo & Chicken Parmigiana, Meatloaf & Country Fried Chicken and Creamy Pesto & Four Cheese Ravioli. Each one boasts a satisfying recipe that's perfect for enjoyment as a midweek meal.
The Marie Callender's Duos frozen meals are priced at $3.99 and come as part of the large swath of new products coming to the frozen section to accommodate consumers seeking convenience as well as quality.
The frozen meals pair two favorite recipes with a serving of each into each dish to make them perfect for those who don't want to choose just one or the other. The meals come in three varieties including Chicken Alfredo & Chicken Parmigiana, Meatloaf & Country Fried Chicken and Creamy Pesto & Four Cheese Ravioli. Each one boasts a satisfying recipe that's perfect for enjoyment as a midweek meal.
The Marie Callender's Duos frozen meals are priced at $3.99 and come as part of the large swath of new products coming to the frozen section to accommodate consumers seeking convenience as well as quality.
Trend Themes
1. Two-in-one Meals - The concept of dual-serving meals or two-in-one meals is a growing trend that offers consumers convenient, yet flavorful meal options.
2. Mix-and-match Products - The trend towards mix-and-match products that offer consumers more variety within a single purchase can be seen in the popularity of dual-serving frozen meals like Marie Callender's Duos.
3. Customization Convenience - The trend towards customization and convenience in the food industry is reflected in dual-serving frozen meals that allow consumers to enjoy multiple flavors in a single dish.
Industry Implications
1. Frozen Food Industry - Companies in the frozen food industry have the opportunity to disrupt the market by producing more varieties of dual-serving meals with unique flavor combinations.
2. Convenience Food Industry - Within the convenience food industry, there is a growing demand for more customizable and flavorful products, such as dual-serving frozen meals.
3. Retail Industry - Retailers have the opportunity to offer consumers more choices in the frozen food section, by stocking up on popular dual-serving frozen meal options like Marie Callender's Duos.
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