These Lean Cuisine Meals Include Six New Varieties
Michael Hemsworth — August 23, 2021 — Marketing
References: goodnes & brandeating
These new Lean Cuisine meals have been added to the brand's roster of microwaveable meals in a bid to help satisfy changing consumer preferences and dietary needs. The latest products come in the form of two new High Protein Bowls as well as four Cauli' Bowls to satisfy consumer preferences for protein-rich meals and plant-based preferences alike. The new meals include the Oven Fried Chicken with Mashed Potatoes, Oven Fried Chicken with Buffalo-Style Mac & Cheese, Cauli' Bowls Fettuccini with Meat Sauce, Cauli' Bowls Creamy Mac and Cheese, Cauli' Bowls Garlic Parmesan Alfredo with Broccoli and the Cauli' Bowls Creamy Tomato Vodka Pasta.
The new Lean Cuisine meals are priced between $3.49 and $4.29 each, and are available for purchase now.
Image Credit: Lean Cuisine
The new Lean Cuisine meals are priced between $3.49 and $4.29 each, and are available for purchase now.
Image Credit: Lean Cuisine
Trend Themes
1. Lifestyle-conscious Frozen Meals - There is an opportunity to expand the frozen meal market and cater for consumer preferences with more plant-based and high protein options.
2. High Protein Bowls - By offering more high protein options in frozen meals, food companies can satisfy the demand for protein-rich meals among consumers looking for healthier options.
3. Plant-based Bowls - The growth of consumers looking for plant-based options presents an opportunity for companies to offer frozen meals catering for this dietary preference.
Industry Implications
1. Frozen Food Industry - The frozen food industry can take advantage of these changing consumer preferences by creating new product lines that cater to plant-based and high protein diets.
2. Food Retail Industry - Retailers can capitalize on the growing demand for healthier, plant-based and high protein frozen meal choices with expanded food offerings targeted to this demographic.
3. Packaged Food Industry - Companies in the packaged food industry can create innovative products that meet the changing dietary needs and preferences of consumers seeking healthier food options.
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