Hannah Holman and Jordan Coulter by Mariano Vivanco
Armida Ascano — September 20, 2010 — Fashion
References: marianovivanco & designscene.net
Hannah Holman and Jordan Coulter show off some of this coming season's trends in this sultry spread by Mariano Vivanco. The duo sizzles in leather, trench coats and in one another's arms.
Mariano Vivanco starts the series off with a few shots of the model couple in an embrace, breathing some much needed fire into the cold season. Paired with the featured dark, chic outfits, this simulated romance works impeccably with the shoot.
Implications - In today's Western society, a life of glamor and luxury has come to represent success and human accomplishment. Businesses that devote their efforts to providing all members of society with comparable experiences will likely appeal to a wide audience. Consumers will willingly invest in products that enhance their overall image and lifestyle.
Mariano Vivanco starts the series off with a few shots of the model couple in an embrace, breathing some much needed fire into the cold season. Paired with the featured dark, chic outfits, this simulated romance works impeccably with the shoot.
Implications - In today's Western society, a life of glamor and luxury has come to represent success and human accomplishment. Businesses that devote their efforts to providing all members of society with comparable experiences will likely appeal to a wide audience. Consumers will willingly invest in products that enhance their overall image and lifestyle.
Trend Themes
1. Leather Fashion Trends - There are disruptive innovation opportunities in producing durable, sustainable and affordable leather alternatives for the fashion industry.
2. Romantic Visual Storytelling - New capabilities in AR/VR technology can revolutionize visual content creation to offer more immersive, interactive and emotional experiences for audiences.
3. Dark Themed Fashion Shoots - Including innovative technologies like mood lighting, creative staging and 3D printing, the fashion industry can develop more engaging and stimulating photoshoots that appeal to a broader audience.
Industry Implications
1. Fashion - The fashion industry can leverage sustainable and innovative materials, and technology-driven visual storytelling to create more impactful campaigns and sustainable business models.
2. Augmented Reality/virtual Reality - The AR/VR industry can seize the opportunity to offer more sophisticated storytelling and emotional engagement through fashion shoot simulations that enhance the traditional viewing experience.
3. Photography - The photography industry can expand on sustainable and innovative techniques to create visually stunning and engaging fashion shoots that disrupt and challenge existing norms.
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