Patrón's Margarita Bombs Make Cocktails Fun and Incredibly Easy
Justin Lam — February 16, 2018 — Lifestyle
References: thedrinksbusiness
Premium Tequila brand Patrón is bringing the bath bomb to the cocktail market with its new line of margarita bombs. The premium brand has recently released a line of margarita-flavored fizzers that can easy be dropped into a glass of tequila to create an instant cocktail. Much like a bath bomb, these margarita bombs fizz in liquid and begin to disintegrate, once the pellet has dully dissolved it will cease fizzing and will not leave any carbonation in the drink.
Rather than the tradional lime flavor, Patrón's margarita bombs come in several flavors, including fruit and jalapeño, lychee and chia seed, tomato and thyme, celery and elderflower, pickled plum and kelp tea, and orange marmalade with Sherry. Each combination was inspired by Patrón's Margarita of the Year Competition , and are made from real ingredients.
Image Credit: Patrón
Rather than the tradional lime flavor, Patrón's margarita bombs come in several flavors, including fruit and jalapeño, lychee and chia seed, tomato and thyme, celery and elderflower, pickled plum and kelp tea, and orange marmalade with Sherry. Each combination was inspired by Patrón's Margarita of the Year Competition , and are made from real ingredients.
Image Credit: Patrón
Trend Themes
1. Bath Bomb Cocktails - The trend of creating instant cocktails using cocktail bombs is disrupting the traditional drink mixing process in the beverage industry.
2. Flavored Fizzers - The trend of offering a variety of flavors in cocktail bombs provides innovative options for consumers and introduces new taste experiences for the beverage industry.
3. Real Ingredients - The trend of using real ingredients in cocktail bombs emphasizes authenticity and appeals to consumers looking for high-quality, natural products in the beverage industry.
Industry Implications
1. Beverage - The beverage industry can explore the opportunity of producing and marketing cocktail bombs to cater to consumers who are seeking convenient and unique drinking experiences.
2. Alcohol - The alcohol industry can capitalize on cocktail bombs as a disruptive innovation that simplifies the cocktail-making process and adds novelty to traditional alcohol consumption.
3. Event Planning - The event planning industry can incorporate cocktail bombs as creative and interactive elements in parties and special events, offering guests a unique and engaging beverage experience.
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