The Marco's Pizza Marco's More Menu Encourages Mixing and Matching
Michael Hemsworth — February 12, 2025 — Lifestyle
References: marcos & brandeating
Marco's Pizza Marco's More Menu is headed to participating locations as a value-minded option for customers to order from this winter as a way to enjoy a customized meal and also maximize every dollar. The value menu includes a range of add-on items that can be accessed by placing a minimum order of $7.99 to then add on additional items priced ranging from $5 to $7 each. The $5 options include appetizers and a dessert, while the $6 and $7 options offer additional pizzas, sandwiches and more to encourage customers to customize their meal with as much or as little food as desired.
Marco's Pizza Marco's More Menu is a limited time offering and responds to the increased demand for value items as consumers seek out ways to dine out for less.
Image Credit: Marco's Pizza
Marco's Pizza Marco's More Menu is a limited time offering and responds to the increased demand for value items as consumers seek out ways to dine out for less.
Image Credit: Marco's Pizza
Trend Themes
1. Mix-and-match Dining - Restaurants introducing customizable meal options enable consumers to tailor their dining experience, encouraging personalized customer engagement.
2. Value-driven Menus - The rise of value-focused menus is meeting customer demands for affordable eating options, fostering loyalty in price-sensitive markets.
3. Incremental Menu Add-ons - Adding incremental purchasing options to menus allows restaurants to maximize customer spends without overwhelming them.
Industry Implications
1. Fast-casual Dining - Fast-casual eateries are exploiting value-driven menu initiatives to attract budget-conscious diners, enhancing competitiveness in the dining industry.
2. Food Customization Services - Companies that provide tools and technology for personalized meal creation cater to an increasing consumer desire for bespoke dining experiences.
3. App-based Food Ordering - The integration of flexible ordering options in food delivery apps can capture the interest of consumers aiming for cost-effective meal solutions.
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