Marco van Rijt Captures Haute Hick for the Ones2Watch
Sophia Pelka — March 26, 2012 — Fashion
References: marcovanrijt & theones2watch
Marco van Rijt lenses a haute hick in 'Fade All' for the Ones2Watch. The editorial features classy Canadian tuxedos and a stylized mullet. Stylist Jean Paul Paula somehow manages to make the 'Dad Jacket' look charming and alluring, rather than creepy and outdated. The series is a cross between hick and clueless farm boy. Regardless of theme, the model's blue eyes are piercing throughout the series, drawing in the audience on a subtly sultry way. The slicked-back long hair is somewhat disheveled, lending the series a bad boy allure.
Marco van Rijt has worked for Vogue Italy, Bullet, Fiasco, Glamcult and more. His work is deeply concentrated in color and lighting atmosphere. The artist's use of a plain backdrop plays up his skill in emphasis and editorial work.
Marco van Rijt has worked for Vogue Italy, Bullet, Fiasco, Glamcult and more. His work is deeply concentrated in color and lighting atmosphere. The artist's use of a plain backdrop plays up his skill in emphasis and editorial work.
Trend Themes
1. Classy Canadian Tuxedos - Disruptive innovation opportunity: Designing modern and stylish versions of the Canadian tuxedo to appeal to fashion-conscious consumers.
2. Stylized Mullets - Disruptive innovation opportunity: Creating contemporary and fashionable versions of the mullet hairstyle that can attract a new wave of trend-seeking individuals.
3. Sultry Gaze - Disruptive innovation opportunity: Developing innovative eye makeup or contact lenses that can enhance and intensify the piercing gaze of individuals for a sultry effect.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing sustainable and eco-friendly materials for creating tuxedo suits that align with the growing demand for ethical fashion.
2. Hair and Beauty - Disruptive innovation opportunity: Launching innovative hair styling tools or products that can help individuals achieve and maintain stylized mullet hairstyles with ease.
3. Cosmetics - Disruptive innovation opportunity: Developing new eye makeup products or technologies that can enhance and intensify the gaze of individuals, capturing the sultry effect seen in the editorial.
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