'Shallowww's' Garments Feature a Realistic Marble Print
Laura McQuarrie — June 25, 2013 — Fashion
References: shallobiz & love-aesthetics.blogspot
If you were standing still in one of 'Shallowww's' hyper realistic marble print garments, it is possible that someone might confuse you for a statue. The all-white sweatshirts, pants, hats and skirts are covered with grey veining that creates a convincing white marble texture.
The Spanish brand's garments and lookbooks have a distinctly 90s feel to them, though the simulated marble texture provides an interesting twist on these familiar silhouettes. The unisex garments could easily be worn by men and women, as demonstrated by fashion blogger Ivania Carpio of Love Aesthetics.
Although the marble texture makes the garments look deceptively heavy, the garments are made from a cotton and polyester blend that makes them breathable and lightweight, and perfect for wear even in the summer months.
The Spanish brand's garments and lookbooks have a distinctly 90s feel to them, though the simulated marble texture provides an interesting twist on these familiar silhouettes. The unisex garments could easily be worn by men and women, as demonstrated by fashion blogger Ivania Carpio of Love Aesthetics.
Although the marble texture makes the garments look deceptively heavy, the garments are made from a cotton and polyester blend that makes them breathable and lightweight, and perfect for wear even in the summer months.
Trend Themes
1. Realistic Marble-print Garments - Disruptive innovation opportunity: Integrating realistic marble prints into various clothing designs to create unique and eye-catching fashion pieces.
2. Simulated Texture Fashion - Disruptive innovation opportunity: Exploring the use of simulated textures on different materials to create visually striking and innovative fashion items.
3. Unisex Fashion - Disruptive innovation opportunity: Designing unisex garments that appeal to a wide range of consumers and challenge traditional gender norms.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating realistic marble prints into high-end fashion collections to attract fashion-forward consumers.
2. Textile - Disruptive innovation opportunity: Developing new techniques to print simulated textures onto various fabrics and materials for use in clothing and accessories.
3. Retail - Disruptive innovation opportunity: Offering unisex and visually unique garments that target a diverse customer base and cater to evolving fashion trends.
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