Elisabeth Lecourt's Map Dresses Will Help You Get Around
Jacqueline Parrish — November 8, 2009 — Eco
References: elisabethlecourt & thefrisky
Worldwide travelers can now wear the world on their backs with these wildly creative map dresses created by unconventional designer Elisabeth Lecourt.
The map dresses by Elisabeth Lecourt are both eco-friendly, and chic in design, but whether or not they are actually a viable form of clothing, I guess, is up to the wearer.
These pleated map dresses make it look like you are wearing a piece of origami.
Implications - The digital revolution has made many tangible artifacts unnecessary in the daily lives of consumers. The eco-movement, which informs a large part of the current zeitgeist, prizes repurposing discarded materials. Companies can forge a connection with their customers by designing products from materials that the digital age has left in its wake.
The map dresses by Elisabeth Lecourt are both eco-friendly, and chic in design, but whether or not they are actually a viable form of clothing, I guess, is up to the wearer.
These pleated map dresses make it look like you are wearing a piece of origami.
Implications - The digital revolution has made many tangible artifacts unnecessary in the daily lives of consumers. The eco-movement, which informs a large part of the current zeitgeist, prizes repurposing discarded materials. Companies can forge a connection with their customers by designing products from materials that the digital age has left in its wake.
Trend Themes
1. Eco-fashion - The trend towards environmentally conscious fashion is on the rise, creating a disruptive innovation opportunity for companies to design clothing using repurposed materials.
2. Interactive Clothing - Interactive clothing that incorporates interesting designs and maps will become a trend as travelers look for wearable souvenirs.
3. Artisanal Clothing - Handcrafted clothing with intricate designs will become popular among those with a taste for unique, one-of-a-kind pieces of clothing.
Industry Implications
1. Fashion Industry - Companies can incorporate the eco-friendly trend in the fashion industry by designing clothing from repurposed materials.
2. Travel Industry - Travel companies can capitalize on the trend of interactive clothing by designing souvenirs like map dresses that are both wearable and memorable.
3. Artisanal Industry - The artisanal industry can offer one-of-a-kind pieces of clothing like the map dresses to those who prefer unique pieces of clothing.
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