The Manor Swimwear Campaign for Spring/Summer 2011 Features All-Day Beachwear
Chalaine Mantha — April 25, 2011 — Fashion
References: manor.ch & sassisamblog
The Manor swimwear campaign features bathing suits that you can play in all day. The campaign follows a group of friends who spend the entire day at the beach, and stay, even when the sun sets. The photos are mostly all dark, which make for a refreshing twist on classic ads that feature pure sunshine and tropical waters. Models Ana Beatriz Barros and Clara Alonso look simply stunning in this sand- and surf-filled campaign.
Bathing suits in the the Manor swimwear campaign can be seen in super-bright colors such as a gorgeous aqua blue, neon pink, retro green and sizzling leopard print. Styles come in bikini, monokini, board shorts and bathing suits with longer tops. Some of the bikinis have adorable flowered jewels at the neckline, which turn a basic bikini from drab to fab.
Bathing suits in the the Manor swimwear campaign can be seen in super-bright colors such as a gorgeous aqua blue, neon pink, retro green and sizzling leopard print. Styles come in bikini, monokini, board shorts and bathing suits with longer tops. Some of the bikinis have adorable flowered jewels at the neckline, which turn a basic bikini from drab to fab.
Trend Themes
1. All-day Beachwear - Opportunity for creating swimsuits that are comfortable and stylish enough to be worn all day at the beach.
2. Dark Campaigns - Disruptive innovation opportunity for swimwear brands to create campaigns that feature dark and moody visuals instead of traditional sunny and tropical imagery.
3. Bright Color Palettes - Opportunity to introduce swimwear collections with vibrant and eye-catching colors like aqua blue, neon pink, retro green, and sizzling leopard print.
Industry Implications
1. Swimwear - Disruptive innovation opportunity for swimwear industry to create functional and fashionable beachwear that can be worn all day.
2. Advertising - Opportunity for advertising agencies to explore new visual approaches by incorporating dark and moody aesthetics in swimwear campaigns.
3. Fashion Accessories - Disruptive innovation opportunity for fashion accessory brands to create unique and stylish embellishments like flowered jewels for bikinis.
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