For One Day, the National Mango Board Set Up 'The Mango Store'
Laura McQuarrie — March 8, 2019 — Marketing
References: mango.org & prnewswire
To brighten the dreary days of winter, the National Mango Board launched The Mango Store pop-up for just one day in New York City.
With an open-concept layout that resembled iconic Apple Stores, The Mango Store gave people in the city the chance to learn more about the "king of fruits" by discovering their flavor, the culture behind them, their nutritional values and the many ways in which they can be enjoyed. As well as offering product education, The Mango Store also helped to address obstacles such as the fact that many shoppers avoid buying mangos simply because they don't know how to select the ripe ones.
To inspire people to see mangos in a different light outside of the summer season, The Mango Store treated people to tastings and live recipe demonstrations by celebrity nutritionist Kimberly Synder.
With an open-concept layout that resembled iconic Apple Stores, The Mango Store gave people in the city the chance to learn more about the "king of fruits" by discovering their flavor, the culture behind them, their nutritional values and the many ways in which they can be enjoyed. As well as offering product education, The Mango Store also helped to address obstacles such as the fact that many shoppers avoid buying mangos simply because they don't know how to select the ripe ones.
To inspire people to see mangos in a different light outside of the summer season, The Mango Store treated people to tastings and live recipe demonstrations by celebrity nutritionist Kimberly Synder.
Trend Themes
1. Pop-up Experiences - Creating temporary retail spaces allows brands to engage with consumers in unique and immersive ways.
2. Product Education - Providing education about a product can help remove barriers to purchase and increase consumer confidence.
3. Seasonal Marketing - Promoting products outside of their traditional season can help generate interest and drive sales during slower periods.
Industry Implications
1. Retail - The pop-up trend presents opportunities for retailers to create innovative and interactive shopping experiences.
2. Food and Beverage - Offering product education and demonstrations can help food and beverage brands increase consumer knowledge and drive sales.
3. Nutrition and Wellness - Providing information about nutritional values and recipe demonstrations can help nutrition and wellness brands promote healthy lifestyles.
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