The Terrence Higgins Trust 'Man Up' Game for Gay Men's Health
Jennifer Gosnell — May 7, 2012 — Social Good
As a new health initiative for gay and bi-sexual men, the Terrence Higgins Trust has created a new 'Man Up' Game for Facebook. In attempt to reach their target audience, the game provides crucial information on the transmittance of STIs and other sexual health information. The game itself will feature players attempting to avoid not getting knocked out of the game of jumping between beds by the "love bug." When users are hit with the "love bug," they are required to go to the "floating clinic."
Not only is information about the STIs provided, but it also lets users know where to get screened close to them. The campaign is set to run on Facebook for one year, and web advertising will play a big part on getting users to play. Getting an extremely important message to audiences while incorporating fun and drawing people to the issue itself is difficult, but this new interactive campaign is looking to do just that.
Not only is information about the STIs provided, but it also lets users know where to get screened close to them. The campaign is set to run on Facebook for one year, and web advertising will play a big part on getting users to play. Getting an extremely important message to audiences while incorporating fun and drawing people to the issue itself is difficult, but this new interactive campaign is looking to do just that.
Trend Themes
1. Online Health Education Games - There's an opportunity for health organizations to create online games that educate and engage audience about sexual health and other health issues
2. Gamification of Health Education - Using gamification to teach sexual health can make it more interactive and engaging for the audience
3. Social Media Health Campaigns - Social media can be a platform for sexual health campaigns to reach wider audiences and educated them about STI prevention
Industry Implications
1. Healthcare - Healthcare organizations can use gamification to teach patients about health issues in a fun and engaging way
2. Social Media - Social media platforms can develop tools or apps that educate their users about healthy practices and preventive healthcare
3. Advertising - There's a big opportunity for advertising firms to design campaigns that educate people about vaccine-preventable disease and sexual health
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