Ghanaian Sunshine Brought to Britain
Ben Dutton — February 27, 2011 — Eco
The next time you feel like the winter is dragging on and on and that you’ll never see the sun in the sky again, put your own one up there. That’s what Cadbury Dairy Milk did on a wintry Brighton beach this week. A huge imitation sun emitting the same amount of light as the Ghanaian sun appeared on the beach to mark a Fairtrade Fortnight initiative that will see the company donate profits to provide solar panels for a Ghanaian community that provides the cocoa beans to make the delicious treats we all love.
Renowned British weatherman Michael Fish was on hand to "switch on" the sun, too, lighting up the otherwise gray day for the people of Brighton. It's nice to see a weatherman being able to guarantee sunshine for the first time ever in the U.K.
Renowned British weatherman Michael Fish was on hand to "switch on" the sun, too, lighting up the otherwise gray day for the people of Brighton. It's nice to see a weatherman being able to guarantee sunshine for the first time ever in the U.K.
Trend Themes
1. Man-made Weather - The trend of creating artificial weather conditions for promotional and charitable purposes, offering opportunities for companies to enhance brand visibility and support social initiatives.
2. Renewable Energy - The trend of using solar panels and other renewable energy sources as alternative energy solutions, creating opportunities for companies to reduce operating costs, improve sustainability, and join social initiatives like Fairtrade Fortnight.
3. Weather-based Marketing - The trend of using weather conditions as a marketing hook to increase brand engagement and promote products or services, creating opportunities for companies to personalize their messages and connect with consumers.
Industry Implications
1. Food and Beverage - The industry that can benefit from using products, such as cocoa beans, under Fairtrade practices and join efforts to improve the communities involved in creating their products.
2. Advertising and Marketing - The industry that can offer innovative solutions, such as creating man-made weather conditions, to enhance brand visibility, promote products or services, and connect with consumers on personal and social levels.
3. Renewable Energy - The industry that can develop cost-effective solutions, such as solar panels, to help businesses keep their running costs at a minimal, promote sustainability, and associate with social initiatives, such as Fairtrade Fortnight, and similar promotion campaigns.
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