LOEWE and On Have Reimagined the Cloudtilt 2.0 Sneaker
Katherine Pendrill — January 4, 2025 — Fashion
References: hypebae
LOEWE and On have teamed up once again to reimagine the Cloudtilt 2.0 sneaker.
The two brands originally collaborated on the Cloudtilt 2.0 sneaker back in May of 2024, but now they're back with an exciting array of seasonally-refreshed colorways. The new co-designed sneakers feature the signature Cloudtilt 2.0 design, with its CloudTec Phase midsole technology and ultra-light EVA foam soles. Where LOEWE's influence comes in is in the design, which sees the sneaker's crisp and clean white base punctuated by pops of Khaki, Orange, and Navy (the later an online exclusive colorway). There are also Tan White/Gum and Black White/Gum iterations as well.
The new LOEWE x On Cloudtilt 2.0 sneakers will be officially available as of January 8, 2025, from On and select retailers.
Image Credit: On, hypebae
The two brands originally collaborated on the Cloudtilt 2.0 sneaker back in May of 2024, but now they're back with an exciting array of seasonally-refreshed colorways. The new co-designed sneakers feature the signature Cloudtilt 2.0 design, with its CloudTec Phase midsole technology and ultra-light EVA foam soles. Where LOEWE's influence comes in is in the design, which sees the sneaker's crisp and clean white base punctuated by pops of Khaki, Orange, and Navy (the later an online exclusive colorway). There are also Tan White/Gum and Black White/Gum iterations as well.
The new LOEWE x On Cloudtilt 2.0 sneakers will be officially available as of January 8, 2025, from On and select retailers.
Image Credit: On, hypebae
Trend Themes
1. Collaborative Fashion Designs - Brands are joining forces to blend aesthetics and technology, creating unique product offerings that appeal to diverse consumer bases.
2. Sustainable Lightweight Materials - The use of ultra-light EVA foam highlights the potential for sustainable innovations in footwear materials that prioritize comfort and environmental impact.
3. Exclusive Online Colorways - Offering exclusive online colorways taps into the growing trend of digital-first retail strategies and heightens consumer engagement through unique offerings.
Industry Implications
1. Footwear - The footwear industry is seeing disruptive innovation through material technologies and design collaborations that enhance both functionality and style.
2. Fashion Retail - Fashion retail is evolving with digital exclusives and co-branded products, blurring the lines between luxury and performance wear.
3. E-commerce - E-commerce platforms are capitalizing on exclusive product launches to drive online sales and enhance consumer experiences through limited-time offers.
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