The Maleficent Makeup Line for MAC Celebrates an Iconic Villain
Vasiliki Marapas — November 17, 2013 — Fashion
References: fashionista & vogue
Hot off the heels of last year's 'Venomous Villain Collection,' comes the Maleficent makeup line by MAC to celebrate Disney's live-action Sleeping Beauty remake. The iconic villain, portrayed by Angelina Jolie in the film, was also represented as part of the aforementioned villain collection, along with her evil contemporaries Cruella De Vil and Snow White's evil queen. It seems as though people can't resist the powerful magnetism of a nefarious antagonist.
Jolie's wicked look was courtesy of make-up artist Toni G and special effects guru Rick Baker. If the movie poster is any indication, the 11 products in the line will be comprised of bold and theatrical dark hues. For those who want to channel a glamorously sinister evil-doer, this is definitely the way to go about it. The Maleficent line lets us tap into our dark side -- because it feels so good to be bad every once in a while.
Jolie's wicked look was courtesy of make-up artist Toni G and special effects guru Rick Baker. If the movie poster is any indication, the 11 products in the line will be comprised of bold and theatrical dark hues. For those who want to channel a glamorously sinister evil-doer, this is definitely the way to go about it. The Maleficent line lets us tap into our dark side -- because it feels so good to be bad every once in a while.
Trend Themes
1. Disney Makeup Collections - The collaboration between Disney and makeup brands presents an opportunity for innovative and themed cosmetic products.
2. Celebrity-inspired Makeup Lines - Creating makeup lines inspired by popular celebrities allows for unique and captivating beauty products.
3. Bold and Theatrical Makeup Trends - The growing demand for bold and theatrical makeup trends presents an opportunity for brands to create innovative and expressive cosmetic products.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend by collaborating with entertainment brands to create themed makeup lines.
2. Film and Entertainment - The film and entertainment industry can partner with cosmetic brands to create merchandise tie-ins, like makeup lines inspired by iconic characters.
3. Fashion and Lifestyle - The fashion and lifestyle industries can incorporate bold and theatrical makeup trends into their products and events, appealing to consumers looking for expressive and unique beauty experiences.
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