This Beauty Brand Has Produced the First 360-Degree Makeup Video
Katherine Pendrill — February 10, 2016 — Fashion
NARS Cosmetics recently teamed up with Facebook to produce the first 360-degree makeup video. Since its debut last September, Facebook 360 Video has been used as part of collaborations for GoPro, Discovery and even Star Wars. Now beauty brands are getting in on the action by using the tool to improve video tutorials.
In the 360-degree makeup video from NARS, the viewer is situated in the center of the room. From this vantage point, they can look at different screen that capture NARS Lead Makeup Stylist Janice Daoud’s application. If viewers toggle the video, they can also see information about number of steps involved and the products used. They can even zoom in or skip through certain parts of the tutorial if they wish.
The technology not only improves the quality of beauty content, but it also adds an interactive element that heightens the viewing experience.
In the 360-degree makeup video from NARS, the viewer is situated in the center of the room. From this vantage point, they can look at different screen that capture NARS Lead Makeup Stylist Janice Daoud’s application. If viewers toggle the video, they can also see information about number of steps involved and the products used. They can even zoom in or skip through certain parts of the tutorial if they wish.
The technology not only improves the quality of beauty content, but it also adds an interactive element that heightens the viewing experience.
Trend Themes
1. 360-degree Makeup Videos - Using 360-degree video technology to create immersive and interactive makeup tutorials.
2. Interactive Beauty Content - Adding an interactive element to beauty content to enhance the viewing experience.
3. Technology-enhanced Tutorials - Incorporating innovative technology to improve the quality and accessibility of makeup tutorials.
Industry Implications
1. Beauty - The beauty industry can leverage 360-degree videos to provide immersive and engaging makeup tutorials for customers.
2. Social Media - Social media platforms can benefit from the interactive and immersive nature of 360-degree makeup videos to enhance user experience and engagement.
3. Technology - The technology sector can explore innovative ways to further develop and optimize 360-degree video technology for various applications, including makeup tutorials.
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