Spectrum's 'Mean Girls' Makeup Carries Feature Iconic Lines
Riley von Niessen — December 8, 2017 — Fashion
References: spectrumcollections & popsugar
Spectrum, a vegan and cruelty-free makeup accessories brand that hand-finishes all of its products, recently extended its selection of 'Mean Girls'-themed goods with the addition of pink makeup carriers that feature some of the film's most iconic lines.
Prior to the release of its makeup carriers, the brand launched a series of 10 brushes that come packed in a case that's made to look like the gossip-filled "Burn Book" that's depicted in Mean Girls. The makeup carriers are a lighter hue of pink than the brushes and the case they come in, however the darker accents on them make for a cohesive aesthetic.
Two of the makeup carriers are meant to hold brushes and cosmetics on a vanity, while the third is ideal for those who travel, with the zippered case functioning as a secure storage alternative. In addition to the makeup cases, Spectrum offers four sets of fake eyelashes.
Prior to the release of its makeup carriers, the brand launched a series of 10 brushes that come packed in a case that's made to look like the gossip-filled "Burn Book" that's depicted in Mean Girls. The makeup carriers are a lighter hue of pink than the brushes and the case they come in, however the darker accents on them make for a cohesive aesthetic.
Two of the makeup carriers are meant to hold brushes and cosmetics on a vanity, while the third is ideal for those who travel, with the zippered case functioning as a secure storage alternative. In addition to the makeup cases, Spectrum offers four sets of fake eyelashes.
Trend Themes
1. High School Comedy-themed Products - Opportunity for brands to create fun and nostalgic products inspired by iconic high school comedies like 'Mean Girls'.
2. Vegan and Cruelty-free Makeup Accessories - Growing demand for makeup accessories that are ethically made and not tested on animals, presenting an opportunity for brands to cater to this market.
3. Movie-inspired Makeup Collections - Rise in popularity of makeup collections based on iconic movies, allowing brands to tap into the nostalgic and fandom market.
Industry Implications
1. Makeup Accessories - Brands can innovate and create unique makeup tools and accessories that provide a seamless and enjoyable makeup application experience.
2. Beauty and Cosmetics - Opportunity for beauty brands to expand their product offerings by creating movie-themed makeup collections that resonate with consumers.
3. Travel and Lifestyle - Brands can develop travel-friendly makeup storage solutions that provide convenience and organization for those who are constantly on the go.
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