'Makeup a Murder' Offers a Grim Take on Popular Cosmetic Products
Laura McQuarrie — July 15, 2019 — Fashion
References: makeupamurder & allure
Thanks to a variety of podcasts, books, movies and TV shows, people are fascinated by true crime stories that range from confounding to seemingly impossible—and Makeup a Murder is a cosmetics brand that specifically appeals to fans of all things grisly. The indie beauty brand by self-taught makeup artist Theresa Spencer promises to "slay faces with crime scene investigation makeup."
While many cosmetic products are inspired by flowers and desserts, the product portfolio from Makeup a Murder stands apart from the rest with shade names like Ricin and Radioactive Waste, and products that are packaged in test tubes. The brand's brush set is called the Criminology Forensic Brush Kit and the brand's eyeshadow palette is labeled a "case file" filled with boldly pigmented shimmer and matte shades.
While many cosmetic products are inspired by flowers and desserts, the product portfolio from Makeup a Murder stands apart from the rest with shade names like Ricin and Radioactive Waste, and products that are packaged in test tubes. The brand's brush set is called the Criminology Forensic Brush Kit and the brand's eyeshadow palette is labeled a "case file" filled with boldly pigmented shimmer and matte shades.
Trend Themes
1. True Crime-inspired Beauty Brands - Opportunity for beauty brands to create products and packaging inspired by crime and forensic themes.
2. Grisly Shade Names in Cosmetics - Opportunity for cosmetic brands to use names referencing crime and dangerous substances for their makeup shades.
3. Crime-inspired Makeup Tools and Kits - Opportunity for brands to create makeup tools and kits with forensic or criminology themes.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to tap into the true crime trend and create unique products and packaging.
2. Beauty - Opportunity for beauty industry professionals to cater to a niche market of true crime enthusiasts with crime-themed makeup brands.
3. Makeup Artistry - Opportunity for makeup artists to explore crime scene investigation and forensic themes in their work, catering to a specific audience.
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