Coke Zero Wants Day After Super Bowl to be 'Magnificent Monday'
Katherinev123 — February 7, 2012 — Lifestyle
References: cocacolazero & brandchannel
If you're one of the 7 million Americans who didn't go to work today because you partied too much last night during the Super Bowl, Coke Zero is fighting for your right to stay home with its 'Magnificent Monday' campaign. According to the drink brand, while 7 million people called in "sick" today, another 4.4 million arrived at work late. So, why not make the day after the Super Bowl a holiday?
'Magnificent Monday' would allow Americans to enjoy the Super Bowl more knowing that the next day is a holiday. According to the campaign's press release, "This holiday is essentially already happening, but Coke Zero is leading the charge to make it official." Plus, allowing Americans to enjoy the Super Bowl will contribute to the nation's well-being -- much more so than, say, Columbus Day, which Coke Zero's cheeky ad exclaims, "What is Columbus Day? He was lost, and he thought America was India, but it's not -- it's America!"
For people who want Magnificent Monday to turn into a real holiday, you can tweet your ideas on how to make it into a reality by using the hashtag #magmonday and visiting the Coke Zero website.
'Magnificent Monday' would allow Americans to enjoy the Super Bowl more knowing that the next day is a holiday. According to the campaign's press release, "This holiday is essentially already happening, but Coke Zero is leading the charge to make it official." Plus, allowing Americans to enjoy the Super Bowl will contribute to the nation's well-being -- much more so than, say, Columbus Day, which Coke Zero's cheeky ad exclaims, "What is Columbus Day? He was lost, and he thought America was India, but it's not -- it's America!"
For people who want Magnificent Monday to turn into a real holiday, you can tweet your ideas on how to make it into a reality by using the hashtag #magmonday and visiting the Coke Zero website.
Trend Themes
1. Holiday-championing Campaigns - Disruptive innovation opportunity: Introduce holiday-related campaigns that promote work-life balance and consumer well-being.
2. Super Bowl-related Holidays - Disruptive innovation opportunity: Create official holidays associated with major events like the Super Bowl to increase consumer engagement and brand loyalty.
3. Social Media Activism - Disruptive innovation opportunity: Empower consumers to voice their opinions and ideas through social media activism to influence the creation of new holidays.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Develop unique marketing campaigns for beverages that align with holidays, enhancing consumer connection and brand recognition.
2. Advertising and Marketing - Disruptive innovation opportunity: Incorporate holiday-themed advertising strategies to capture consumer attention and drive brand awareness.
3. Social Media Platforms - Disruptive innovation opportunity: Provide digital platforms that allow users to participate in social media activism to promote and advocate for the creation of new holidays.
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