Lush Cosmetics' Magnesium Collection Soothes Sore Muscles
Laura McQuarrie — February 13, 2023 — Fashion
References: lush
There are three Magnesium Massage Bars in Lush Cosmetics' new Magnesium Collection, all of which are ready to be smoothed over skin to soothe sore muscles and create a sense of deep relaxation. In this new product trio, there's one called Before, another called After and a third self-explanatory one named Deep Sleep.
The Before Magnesium Massage Bar helps to prepare the body for a workout with an invigorating blend of caffeine powder and magnesium oil. Alternatively, After is a topical bar that provides cooling relief after a workout with arnica, magnesium oil and refreshing mint.
Lush Cosmetics' Magnesium Collection also includes Epsom Salt Cubes that can be dropped in the bath to create a soothing soak prior to using one of the Magnesium Massage Bars.
The Before Magnesium Massage Bar helps to prepare the body for a workout with an invigorating blend of caffeine powder and magnesium oil. Alternatively, After is a topical bar that provides cooling relief after a workout with arnica, magnesium oil and refreshing mint.
Lush Cosmetics' Magnesium Collection also includes Epsom Salt Cubes that can be dropped in the bath to create a soothing soak prior to using one of the Magnesium Massage Bars.
Trend Themes
1. Magnesium Products - The trend for magnesium products presents opportunities to create innovative and targeted product lines for personal wellness and sports recovery.
2. Topical Bars - The trend for topical bars presents opportunities to develop portable, convenient and eco-friendly personal care solutions with customized blends for different needs.
3. Bath Additives - The trend for bath additives presents opportunities to create multi-sensory and therapeutic experiences for relaxation, detoxification, hydration and more.
Industry Implications
1. Personal Care - The personal care industry can leverage the trend for magnesium products, topical bars and bath additives to meet the growing consumer demand for natural, holistic and effective wellness solutions.
2. Sports and Fitness - The sports and fitness industry can leverage the trend for magnesium products and topical bars to provide targeted and evidence-based recovery and performance support for athletes and enthusiasts.
3. Luxury and Spa - The luxury and spa industry can leverage the trend for bath additives to create immersive and high-end experiences that combine ancient traditions, modern technologies and exclusive ingredients.
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