The Magic Mirror
Greg Ponesse — March 29, 2007 — Lifestyle
References: youtube
Magic Display China has created a unique mirror that also acts a an advertising display. Usually found in public toilets, ads are screened when no one is directly in front. When individuals come closer and choose to wash their hands or check themselves out, the display then turns into a mirror.
Implications - The concept of the 'Magic Mirror' and various other advertising innovations are a unique way to grab a target group's eye. The ability for companies to be selective in regards to reach is high, as the demographics vary on style of the business. Additionally, the innovation of more futuristic, technological advertising methods reflects upon the brand, as it shows their ability to adapt in the fast-paced environment.
Implications - The concept of the 'Magic Mirror' and various other advertising innovations are a unique way to grab a target group's eye. The ability for companies to be selective in regards to reach is high, as the demographics vary on style of the business. Additionally, the innovation of more futuristic, technological advertising methods reflects upon the brand, as it shows their ability to adapt in the fast-paced environment.
Trend Themes
1. Interactive Advertising Displays - The 'Magic Mirror' concept showcases the potential for interactive advertising displays that capture the audience's attention in unique ways.
2. Targeted Advertising - The 'Magic Mirror' advertising innovation allows companies to be selective in reaching their target audience based on the location and demographics of the business.
3. Futuristic Advertising Methods - The 'Magic Mirror' and other similar innovations highlight the potential for brands to showcase their adaptability and embrace futuristic advertising methods.
Industry Implications
1. Digital Signage - The 'Magic Mirror' concept opens opportunities for the digital signage industry to explore interactive and attention-grabbing advertising displays.
2. Marketing and Advertising - The 'Magic Mirror' and similar advertising innovations present opportunities for marketers and advertisers to explore new techniques for targeted campaigns.
3. Smart Mirror - The 'Magic Mirror' reflects the potential for the smart mirror industry to incorporate advertising capabilities and provide a unique user experience.
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