The Magic Grooming Collection Supports Beard Care for Black Men
Laura McQuarrie — February 10, 2021 — Fashion
References: softsheen-carson & prnewswire
Infused with Cocoa Butter and Cedarwood Oil, the Magic Grooming Collection promises a "fresh out of the barbershop feeling." Magic's collection was created to support Black men with beards, especially as they see beard care as an important part of their ability to express themselves.
The collection includes an Exfoliating Scrub, Beard Butter and a 3-in-1 Wash that help to support the growth of facial hair and skincare simultaneously. The Exfoliating Scrub is a product that's made naturally derived ingredient like cedarwood and avocado oils and sweet orange peel, and it helps to gently exfoliate the skin under and around the beard, face and scalp. The 3-in-1 Wash is a multi-tasking product for tackling residue and odors, while the third product in the trio, Beard Butter is a moisturizing and softening solution.
The collection includes an Exfoliating Scrub, Beard Butter and a 3-in-1 Wash that help to support the growth of facial hair and skincare simultaneously. The Exfoliating Scrub is a product that's made naturally derived ingredient like cedarwood and avocado oils and sweet orange peel, and it helps to gently exfoliate the skin under and around the beard, face and scalp. The 3-in-1 Wash is a multi-tasking product for tackling residue and odors, while the third product in the trio, Beard Butter is a moisturizing and softening solution.
Trend Themes
1. Beard Care - The rising demand for specialized beard care products presents opportunities for companies in the grooming industry to cater to the unique needs of consumers with facial hair.
2. Natural Ingredients - The use of natural ingredients in grooming products is a growing trend, which provides companies in the industry an opportunity to create more sustainable and eco-conscious products that appeal to consumers with an interest in more natural health and beauty solutions.
3. Multi-functional Grooming Products - Consumers are increasingly looking for more efficient and multi-functional grooming products, creating opportunities for companies to create products that provide multiple benefits to meet consumers' needs and preferences.
Industry Implications
1. Grooming - Companies in the grooming industry can take advantage of the growing demand for beard care products and natural ingredients in their collections, while also developing innovative and multi-functional solutions to appeal to consumers.
2. Natural Products - As consumers search for more sustainable and natural health and beauty options, companies in the natural products industry can focus on creating innovative grooming products that feature natural ingredients and meet the unique needs of consumers with facial hair.
3. Personal Care - The increasing interest in specialized beard care products presents opportunities for companies in the personal care industry to develop and market grooming solutions that provide multi-functional benefits, specifically designed for men with beards.
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