Son of a Tailor's Made-to-Order Garments Promise a Perfect Fit
Ellen Smith — October 10, 2017 — Fashion
References: sonofatailor & psfk
Due to the popularity of fast fashion, most t-shirts available in stores are mass-produced, and designed based on generic sample sizes that don't fit everyone, which is precisely why Son of a Tailor has begun producing high-quality, made to order garments.
Through the website, consumers are invited to customize their own shirt, choosing between a variety of fabrics and precise measurements that ensure a perfectly fitted neckline, sleeves and ideally placed pockets. In addition, customers can create an online body profile, which takes their age, weight and shoe size.
This company also serves as an eco-friendly alternative to fast fashion, as the garments are made-to-order, eliminating the need for the company to keep any over stock, which would eventually go to waste.
Through the website, consumers are invited to customize their own shirt, choosing between a variety of fabrics and precise measurements that ensure a perfectly fitted neckline, sleeves and ideally placed pockets. In addition, customers can create an online body profile, which takes their age, weight and shoe size.
This company also serves as an eco-friendly alternative to fast fashion, as the garments are made-to-order, eliminating the need for the company to keep any over stock, which would eventually go to waste.
Trend Themes
1. Custom-fit Apparel - Son of a Tailor's algorithmically fitted t-shirts highlight the trend of personalized, made-to-order garments that provide a perfect fit for each individual.
2. Direct-to-consumer Fashion - Son of a Tailor's online platform demonstrates the trend of bypassing traditional retail channels and selling directly to consumers, allowing for more customized product offerings.
3. Eco-friendly Fashion - Son of a Tailor's made-to-order approach addresses the trend of sustainable fashion by reducing waste through on-demand production and personalized sizing.
Industry Implications
1. Apparel Manufacturing - The concept of algorithmically fitted t-shirts presents disruptive innovation opportunities in the traditional apparel manufacturing industry, revolutionizing the way garments are produced and sized.
2. E-commerce - The rise of algorithmically fitted t-shirts showcases opportunities for e-commerce platforms to enhance the customization and personalization options available to consumers in the fashion industry.
3. Sustainable Fashion - Son of a Tailor's made-to-order approach aligns with the sustainable fashion industry, providing a model for reducing waste and promoting ethical production practices.
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