MTV Canada & Sony Launch 'Made of Imagination' Project
Katherinev123 — August 24, 2012 — Marketing
References: imagination.mtv & popsop
MTV Canada and Sony have teamed up to launch the 'Made of Imagination' contest, a contest that challenges music-loving Canadians to invent their own unique instruments. Launched in collaboration with the blog Booooooom, the project encourages people to build their own instruments by either recreating an existing one or making a completely new instrument -- as long as it can be played.
The project aims to promote the Sony Xperia Ion smartphone, which is also one of the prizes awarded to the most innovative creation. Other prizes include goodies from Booooooom and the grand prize winner will get $5,000. To enter the contest, participants can shoot a video of themselves playing a song with their new instrument or simply invent something completely offbeat and crazy and show off the details by submitting a photo and accompanying information through the contest page.
The project aims to promote the Sony Xperia Ion smartphone, which is also one of the prizes awarded to the most innovative creation. Other prizes include goodies from Booooooom and the grand prize winner will get $5,000. To enter the contest, participants can shoot a video of themselves playing a song with their new instrument or simply invent something completely offbeat and crazy and show off the details by submitting a photo and accompanying information through the contest page.
Trend Themes
1. DIY Instruments - Disruptive innovation opportunities exist in the DIY instrument market, where individuals are creating their own unique musical instruments using unconventional materials and designs.
2. Music Innovation - The 'Made of Imagination' project highlights the trend of pushing musical boundaries and exploring new ways to create music through inventive and imaginative instruments.
3. User-generated Content - The contest fosters the trend of user-generated content, as participants are encouraged to showcase their creations through videos and photos, contributing to a community of innovative musicians.
Industry Implications
1. Smartphone Technology - The 'Made of Imagination' project presents disruptive innovation opportunities within the smartphone technology industry, as the contest promotes the Sony Xperia Ion smartphone as a key prize and showcases its capabilities in music creation.
2. Music Education - The DIY instrument contest supports disruptive innovation in the music education industry, as it encourages individuals to experiment with instrument building and promotes creativity and self-expression in music learning.
3. Digital Content Creation - The 'Made of Imagination' project contributes to the disruptive innovation potential in the digital content creation industry, as participants generate unique and engaging videos and photos of their handmade instruments, contributing to online communities and potential brand collaborations.
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