Waitrose's New Brown Sauce Packaging Was Made by a Kid
Laura McQuarrie — August 31, 2014 — Life-Stages
References: designweek & designtaxi
Waitrose's Brown Sauce bottles now boast a brand new design that was made by a kid. Six-year-old Harry Deverill was perplexed by what was on the previous Brown Sauce packaging, and after asking both of his parents for an answer, neither of them could decipher what the stranger food item was either.
Deverill penned a letter to the company and noted that "If you would like me to draw a new picture for the label I would be happy to." In response to this, this is exactly what Waitrose did, and now its Brown Sauce bottles feature a charming kid-drawn illustration of what is clearly toast, bacon and eggs from a classic English breakfast. You can now bet that the limited edition bottles designed by Deverill will be snapped up by all of his proud relatives.
Deverill penned a letter to the company and noted that "If you would like me to draw a new picture for the label I would be happy to." In response to this, this is exactly what Waitrose did, and now its Brown Sauce bottles feature a charming kid-drawn illustration of what is clearly toast, bacon and eggs from a classic English breakfast. You can now bet that the limited edition bottles designed by Deverill will be snapped up by all of his proud relatives.
Trend Themes
1. Kid-designed Packaging - Brands are increasingly turning to kids to design their packaging, opening up new opportunities for co-creation and inclusive marketing.
2. Customer-driven Design - Companies are recognizing the value of soliciting customer feedback and designs to create more personalized and meaningful products.
3. Authenticity Marketing - Consumer desire for authenticity and genuine experiences is driving companies to embrace unique and unconventional design approaches.
Industry Implications
1. Food & Beverage - The food and beverage industry is exploring innovative, interactive packaging solutions to capture customer attention and loyalty.
2. Retail - Retailers that prioritize customer engagement and inclusivity by involving customers in the design process can create a more loyal and satisfied consumer base.
3. Marketing & Advertising - Marketers and advertisers can harness the power of co-creation and customer-driven design to create more effective and memorable campaigns.
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