The Mad Men Falling Man Posters Encourage Fan Creativity
Michael Hines — February 13, 2012 — Marketing
References: blogs.amctv & designtaxi
New Yorkers are getting a chance to show their love for Mad Men and their creative side with these Mad Men Falling Man posters. The posters feature the image of a falling man dressed in a suit and tie. The poster features a large amount of empty white space to encourage the public to customize the poster however they saw fit.
The resulting posters are artistic, clever and often hilarious. The falling man has been transformed into a number of things and people, including Batman, food for the Cookie Monster and a break dancer. The Mad Men Falling Man posters are a simple and smart way to drum up enthusiasm for the show’s new season. (My only complaint is that these posters weren’t placed in cities across the country. Creatives live on the West Coast too!)
The resulting posters are artistic, clever and often hilarious. The falling man has been transformed into a number of things and people, including Batman, food for the Cookie Monster and a break dancer. The Mad Men Falling Man posters are a simple and smart way to drum up enthusiasm for the show’s new season. (My only complaint is that these posters weren’t placed in cities across the country. Creatives live on the West Coast too!)
Trend Themes
1. Customizable Posters - Opportunity for brands to create customizable posters to engage and attract consumers.
2. User-generated Art - Platforms that allow users to showcase their artistic skills and create humor through customized artwork.
3. Branded Fan Creativity - Encouraging fans to interact with brand materials by providing an outlet for creative expression.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to incorporate customizable posters into their campaigns.
2. Art and Design - Platforms and services that cater to user-generated art, allowing individuals to showcase their creativity.
3. Television and Media - Opportunity for TV shows and networks to engage fans by encouraging them to create customized content related to the show.
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