Macro-Sea 'Glassphemy!' Shatters Traditional Recycling Methods
Allison Love — May 29, 2010 — Eco
References: macro-sea & theawesomer
The interactive Macro-Sea 'Glassphemy!' exhibit is designed to make you think about recycling in a new and innovative way. Macro-Sea has created a giant 20'x30' tower wherein participants can throw glass bottles at individuals, who are hidden safely behind a wall of bulletproof glass.
The broken glass from 'Glassphemy!' will be used to make new lights, environmental fill or topsoil--all good causes. Macro-Sea felt the green and recycling movement needed a fresh take, and thus Macro-Sea 'Glassphemy!' exhibit was born.
The broken glass from 'Glassphemy!' will be used to make new lights, environmental fill or topsoil--all good causes. Macro-Sea felt the green and recycling movement needed a fresh take, and thus Macro-Sea 'Glassphemy!' exhibit was born.
Trend Themes
1. Interactive Exhibits - The trend of interactive exhibits in the art and sustainability industries allows for innovative and engaging ways to promote eco-friendly practices.
2. Upcycling Innovations - The trend of upcycling waste materials into new products or environmental fill, like that utilized in Macro-Sea's 'Glassphemy!' exhibition, creates opportunities for disruptive innovation in the sustainability industry.
3. Green Entertainment - The trend of incorporating sustainability messages into entertainment experiences, like Macro-Sea's 'Glassphemy!', can disrupt traditional marketing methods and offer a unique approach to environmental activism.
Industry Implications
1. Art - The 'Glassphemy!' exhibit demonstrates the potential for artists and art institutions to incorporate sustainability themes and interactive elements into their work to meet changing consumer expectations and promote eco-awareness.
2. Waste Management - The opportunity to upcycle waste materials into new products, like those used in 'Glassphemy!', creates a promising area for innovation in the waste management industry to address environmental concerns and improve sustainability efforts.
3. Marketing and Advertising - The trend towards incorporating sustainability messages into entertainment experiences, like that offered by 'Glassphemy!', presents a unique opportunity for marketers and advertisers to engage consumers in a way that incorporates environmental activism into their messaging strategies.
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