The Mackenzie Drazan by Thom Kerr Shoot is Organic and Gorgeous
Jordan Sowunmi — August 13, 2011 — Marketing
References: thomkerr & fashiongonerogue
Mackenzie Drazan is a fresh faced, Woodside, California native who is making waves in the fashion world for her delicate features and organic sex appeal.
Thom Kerr is one of Australia's most celebrated fashion photographers. Since starting his photography career in 2005, he has worked with prestigious brands like Christian Audigier as well as top rockers like Antony & the Johnsons, Rhys, and Tennis.
For this Mackenzie Drazan shoot, she was teamed with Thom Kerr for a nature-loving editorial for Fashion Gone Rogue. Mackenzie Drazan is resplendent in the wilderness, appearing in some shots barefoot without losing an ounce of her upper-class aura.
My favorite shot in the Mackenzie Drazan-Thom Kerr Fashion Gone Rogue is an intense close-up of the Bay Area beauty, her freckles prominently displayed. The picture perfectly encapsulates why Mackenzie Drazan is going to be a superstar in the fashion world, she is a young, natural beauty, with eyes that suck in viewers.
Implications - In the last few years, consumers have placed an increased focus on the "natural" or "organic" background of the products they purchase. A company can capitalize on this by featuring marketing of them in natural or farming settings, connecting consumers to the area where their products are developed on its most grassroots level.
Thom Kerr is one of Australia's most celebrated fashion photographers. Since starting his photography career in 2005, he has worked with prestigious brands like Christian Audigier as well as top rockers like Antony & the Johnsons, Rhys, and Tennis.
For this Mackenzie Drazan shoot, she was teamed with Thom Kerr for a nature-loving editorial for Fashion Gone Rogue. Mackenzie Drazan is resplendent in the wilderness, appearing in some shots barefoot without losing an ounce of her upper-class aura.
My favorite shot in the Mackenzie Drazan-Thom Kerr Fashion Gone Rogue is an intense close-up of the Bay Area beauty, her freckles prominently displayed. The picture perfectly encapsulates why Mackenzie Drazan is going to be a superstar in the fashion world, she is a young, natural beauty, with eyes that suck in viewers.
Implications - In the last few years, consumers have placed an increased focus on the "natural" or "organic" background of the products they purchase. A company can capitalize on this by featuring marketing of them in natural or farming settings, connecting consumers to the area where their products are developed on its most grassroots level.
Trend Themes
1. Natural/organic Marketing - Companies can capitalize on the increased consumer focus on natural and organic products by featuring marketing campaigns in natural or farming settings.
2. Delicate Features Trend - The fashion world is embracing models with delicate features and organic sex appeal, creating opportunities for unique aesthetic representations in editorials and campaigns.
3. Outdoor Fashion Editorials - Fashion shoots set in natural, outdoor environments offer an opportunity for models to exude an upper-class aura while connecting with consumers who appreciate the beauty of nature.
Industry Implications
1. Fashion Photography - Fashion photographers are embracing the use of models with delicate features and organic sex appeal, leading to innovative and stunning editorials.
2. Organic Products - With the increased focus on natural and organic products, industries such as skincare, food, and wellness can incorporate nature-themed marketing strategies to connect with consumers.
3. Fashion Retail - Fashion retailers can capitalize on the trend of outdoor fashion editorials by featuring products in natural settings, offering consumers a glimpse into the aspirational lifestyle associated with their brand.
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