Maciek Pozoga's Work Refuses Categorization
Vasiliki Marapas — October 21, 2014 — Fashion
References: maciekpozoga & itsnicethat
Maciek Pozoga is one of those artists that can't be put into a box. In fact, you'd be hard pressed to define him or his work at all. Is he a documentary photographer? An art photographer? A fashion photographer? He continually juggles between all three titles, as his website explains, developing a style that's a unique combination of all three. The photographs come across as authentic, in documentary-style fashion, yet there's a stylized beauty in them.
His diverse style has caught the eye of several big time brands and publications. His resume includes commissions from the likes of The New York Times, Nike and Kenzo.
Each of Pozoga's images are incredibly powerful; they are honest, humorous and capture something unique about the human experience.
His diverse style has caught the eye of several big time brands and publications. His resume includes commissions from the likes of The New York Times, Nike and Kenzo.
Each of Pozoga's images are incredibly powerful; they are honest, humorous and capture something unique about the human experience.
Trend Themes
1. Multidisciplinary Photography - The trend of combining different photography styles, such as documentary, fashion and art, to create unique and authentic images, with potential to disrupt traditional photography styles and markets.
2. Authentic Advertising - The trend towards using authentic and honest photography in advertising campaigns, such as Pozoga's work for Nike and Kenzo, with potential for disrupting conventional staged and idealized advertising imagery.
3. Personal Branding Photography - The trend of individuals and businesses using unique and eclectic photography styles to create personal branding, with potential for disrupting traditional corporate or portrait photography.
Industry Implications
1. Fashion Apparel - Pozoga's eclectic approach to fashion photography for brands such as Nike and Kenzo has disruptive potential for the fashion apparel industry.
2. Art and Design - The trend of multidisciplinary photography aligns well with the contemporary art and design industry, with disruptive potential for traditional photography categorizations.
3. Marketing and Advertising - The trend towards authentic and unique photography styles for personal branding and advertising has potential to disrupt the marketing and advertising industry's previous emphasis of staged, idealized imagery.
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