'Filthy Boy' for Men
Cecilia Biemann — November 7, 2008 — Life-Stages
References: behance.net & packagingsoftheworld.blogspot
To all the grubby, smelly, dirty hardworking masculine men out there, this one is definitely for you.
The packaging of 'Filthy Boy' bath and body products was created to attract a masculine audience.
Reaching out to their target market of macho young men, the locker room-themed 'Filthy Boy' packaging uses black and red as the dominant colors, includes a silhouette of a female figure and a warning symbol as the company's logo.
Can you imagine a smooth silky female lathering herself up with that mottled-looking soap on a rope? I sure can’t!
The packaging of 'Filthy Boy' bath and body products was created to attract a masculine audience.
Reaching out to their target market of macho young men, the locker room-themed 'Filthy Boy' packaging uses black and red as the dominant colors, includes a silhouette of a female figure and a warning symbol as the company's logo.
Can you imagine a smooth silky female lathering herself up with that mottled-looking soap on a rope? I sure can’t!
Trend Themes
1. Masculine Packaging - Opportunity for brands to create packaging that appeals specifically to a masculine audience.
2. Locker Room Theme - Brands can explore using locker room-themed designs and motifs to attract macho young men.
3. Bold Color Schemes - Using dominant colors like black and red in packaging can help target a masculine market.
Industry Implications
1. Bath and Body Products - Brands in the bath and body industry can explore creating packaging targeted towards men.
2. Personal Care - Opportunity for the personal care industry to create products and packaging catering to masculine tastes.
3. Branding and Design - Branding and design agencies can provide expertise in creating packaging that appeals to a masculine audience.
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