Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Ultra-Rare Single Malts

Clean the Sky - Positive Eco Trends & Breakthroughs

The Macallan 50 Year Scotch is Delicious and Set to Sell for $35,000

— April 3, 2018 — Luxury
Ultra-rare whiskeys have never been more popular and a recent release of Macallan 50 year old single malt is reported to be worth $35,000 a bottle. The release will of course be a limited release for the distillery, with just 200 bottles being available worldwide. The whiskey itself is a single malt that has spent half a century in handcrafted European oak sherry seasoned casks from Spain. This maturing process gives the spirit a dark amber color, along with full bodied flavors and a deep aroma.

The Macallan 50 year old malt will be bottled at an ABV of 44% and is said to boast notes of vanilla, blackcurrants and peat. On the palate, flavors of sweet vanila, toffee and fudge are complimented and cut through with arm peppercorns and fruity flavors off orange peels and figs. The Macallan 50 year is best enjoyed neat, or with a splash of water, though collectors may not want to open the bottle as it will only appreciate in value in a decade or so.


Image Credit: Macallan
Trend Themes
1. Ultra-rare Whiskeys - Opportunity for innovative distilleries to create unique and rare whiskeys that cater to the growing demand.
2. Limited Edition Releases - Chance for whiskey brands to leverage scarcity and exclusivity by offering limited edition releases, creating a sense of urgency and desire among collectors.
3. Investing in Whiskey - Emerging trend of investors recognizing the value of rare whiskeys as an alternative asset class, opening up opportunities for whiskey investment platforms and services.
Industry Implications
1. Distilleries - Potential for distilleries to capitalize on the demand for ultra-rare whiskeys by creating their own unique and high-value releases.
2. Luxury Goods - Luxury brands can tap into the trend of limited edition releases of rare whiskeys to attract high-end customers and create premium experiences.
3. Financial Services - Opportunity for financial institutions to develop specialized investment platforms and services for whiskey enthusiasts interested in investing in rare whiskeys.
4.5
Score
Popularity
Activity
Freshness