Dame Edna Launches Limited-Edition MAC Cosmetics Collection
Elsa Blaine — February 7, 2009 — Fashion
References: maccosmetics & themakeupgirl.typepad
The Dame Edna limited edition collection by MAC Cosmetics is flashy, fun and purple, just like her hair. There is a trend in makeup application to be less natural looking and more made-up, and who else would be better to promote this style than the flamboyant ‘lady’ played by Australian comedian Barry Humphries.
Here's how Dame Edna herself describes the collection: “With packaging as mirthful and minx-like as The Legend herself, the Dame Collection of heavy-on-the-lilac Lipstick/Lipglass, eye shadow, Highlight powder and nail lacquers is in a class by itself!"
Using a cross-dressing, crazy glasses-wearing, purple-haired man in feathers and rhinestones is another example of how MAC is on the cutting edge of the cosmetic industry, or at least fearless.
Here's how Dame Edna herself describes the collection: “With packaging as mirthful and minx-like as The Legend herself, the Dame Collection of heavy-on-the-lilac Lipstick/Lipglass, eye shadow, Highlight powder and nail lacquers is in a class by itself!"
Using a cross-dressing, crazy glasses-wearing, purple-haired man in feathers and rhinestones is another example of how MAC is on the cutting edge of the cosmetic industry, or at least fearless.
Trend Themes
1. Non-natural Makeup Trend - The trend in makeup application is moving towards less natural looks and more made-up ones.
2. Cross-dressing Brand Representatives - MAC Cosmetics' use of cross-dressing brand reps is a disruptive innovation opportunity for the cosmetic industry.
3. Flashy and Fun Limited-edition Collections - Creating limited-edition collections with unique and fun packaging, like MAC Cosmetics' Dame Edna collection, is a trend that can disrupt the cosmetics industry.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of the trend towards less natural-looking makeup to create disruptive products and marketing strategies.
2. Fashion - The fashion industry can collaborate with cosmetics brands to create edgier and more unique makeup looks that fit with trendy and fashion-forward clothing designs.
3. Entertainment - Using cross-dressing brand representatives in ad campaigns, such as MAC Cosmetics' use of Dame Edna, can be an innovative and disruptive approach for the entertainment industry to attract attention and promote products.
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