Defy the Recession and Publicly Proclaim “I'm Still Rich”
Alex Covert — January 23, 2009 — Luxury
References: zazzle & coolbuzz.org
Again with the recession thing. Times are tough. Blah. Blah. Blah. But for a certain percentage of the population, the recession means nothing. Sure, they’ve lost money, but the money they have left over more than makes up for it. The bottom line is that they’re still rich, and this tee shirt says that in spades. For the low, low price of $2695 (white) or $3,325 (black), you can have this tee shirt that says, “F*ck the recession. I’m still rich.”
Trend Themes
1. Luxury Fashion Statements - Opportunity to create expensive clothing items that boldly proclaim wealth and affluence.
2. Status Symbol Apparel - Creating clothing items that serve as a status symbol, indicating financial success and resilience during economic challenges.
3. Contrarian Consumerism - Catering to a niche market of consumers who take pride in defying economic trends and displaying their wealth.
Industry Implications
1. Luxury Fashion - Innovating within the luxury fashion industry to create high-end items that communicate wealth and exclusivity.
2. Apparel Retail - Opportunities exist for retailers to stock and sell high-priced, status symbol apparel to affluent customers.
3. Marketing and Branding - Helping brands develop strategic marketing campaigns that target consumers who embrace contrarian consumerism and want to flaunt their wealth.
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