The Tesla Cybertruck Bulletproof Tee Makes Light of a Blunder
Michael Hemsworth — January 17, 2020 — Autos
References: tesla & yankodesign
The Tesla Cybertruck was shown off to much fanfare and even had its premium glass windows tested by Elon Musk only to have them shatter, so the brand is taking the blunder in stride with the Tesla Cybertruck Bulletproof Tee. The T-shirt features an all-black design that is emblazoned with the broken glass of the Cybertruck window on the chest to let drivers or fans alike wear it proudly. The tongue-in-cheek shirt helps the brand to poke fun at itself and transition a product unveiling nightmare into an example of how adversity can be used to the advantage of those willing to show resilience.
The Tesla Cybertruck Bulletproof Tee is accented on the back with the Cybertruck logo and almost resembles a band T-shirt to let avid fans of the brand wear their pride literally on their sleeves.
The Tesla Cybertruck Bulletproof Tee is accented on the back with the Cybertruck logo and almost resembles a band T-shirt to let avid fans of the brand wear their pride literally on their sleeves.
Trend Themes
1. Brand Self-mockery Merchandise - The creation of humorous merchandise to poke fun at a company's mishaps or mistakes as a way to engage with its fan base.
2. Fan Apparel Rebranding - The creation of alternative fan apparel to promote and celebrate a brand's failures can transform negative experiences into a new opportunity for revenue and fan engagement.
3. Subversive Marketing Tactics - The use of unconventional marketing strategies, such as humor and self-deprecation, to turn negative experiences into positive brand exposure.
Industry Implications
1. Fashion - The fashion industry can incorporate subversive merchandise and fan apparel as part of its product lines to engage with consumers in a unique and innovative way.
2. Automotive - The automotive industry can rebrand merchandise to promote brand resilience in the face of negative experiences and failures, to create a new opportunity for fan engagement.
3. Marketing - The marketing industry can use subversive tactics, such as the creation of humorous merchandise, to turn negative brand experiences into positive brand exposure and engagement.
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